Slide Deck

74 Slides available anytime
  • 74 Slides

The Importance of a Social Image Strategy

 
A confluence of forces has given birth to a critical online trend: social visual communication. Real-time communication, the shift to mobile as the primary means of online access, and increased time pressures in the face of ever-increasing content options have resulted in a preference for images over narrative text. Services like Pinterest™ and Instagram™ are overshadowing text-driven channels when it comes to referral traffic and engagement - and brands are getting on board.

This example-rich slide deck will introduce you to the world of social visual communication and how to employ it to your organization or brand’s advantage.

Agenda

Faculty

Shel Holtz, ABC

Shel Holtz, ABC

Holtz Communication+Technology

  • Director of corporate communications at two Fortune 500 companies
  • Principal of Holtz Communication + Technology since 1996
  • Fellow of the International Association of Business Communicators (IABC)
  • Founding fellow of the Society for New Communications research (SNCR)
  • Advisory board member of The Mayo Clinic Center for Social Media
  • Co-host of oldest and longest-running communications-focused podcast, For Immediate Release
  • Writer of six communication-focused books
  • Currently curating a Flipboard magazine on social visual communications titled Social, Visual: http://flip.it/eYtYg

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