Slide Deck

35 Slides available anytime
  • 35 Slides

Tackling the Big Data Conundrum: Smarter Marketing with Social Listening

 
In today’s technology-fueled and socially-networked communications ecosystem, our core challenge as marketers stem from the same place that opportunity does: Big Data. Making sense of the noise around us in order to inform and measure our efforts requires two things: an understanding of engagement across channels, and a sophisticated social search engine. In this slide deck, attendees will learn:

• How technology has changed the modern messaging landscape
• Why engagement is the #1 KPI of today’s communications programs
• How to harness the power of Big Data media intelligence to inform better, more strategic marketing efforts
" How to use social listening across the business organization

Agenda

Faculty

Leslie Nuccio

Leslie Nuccio

Meltwater Group

  • Digital marketer, storyteller and writer who has piloted social, community and brand marketing programs for both B2C and B2B companies for the past 15 years
  • Leslie is a firm believer in the power of dialogue to create valuable and lasting brand attachment, and is typically hard-pressed to find any advertising that wouldn't be made better with the addition of a monkey

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