Benefits for You
- How to define and implement a successful content strategy on YouTube®
- How to create successful videos
- How to devise an overall channel strategy
- How to promote your videos through both paid and nonpaid avenues on YouTube®
- How to measure your results and adjust your strategy accordingly
Agenda
Faculty
Greg Jarboe
SEO-PR
- President and co-founder of SEO-PR, a digital marketing agency
- Regarded as a pioneer of SEO-PR and a leading authority on YouTube® marketing
- Author of YouTube® and Video Marketing: An Hour a Day
- Contributor to four other books: Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki; Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie Stricchiola; and Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty
- Profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
- Instructor for the Rutgers Business School Executive Education course in Influencer Marketing Strategy on Coursera, as well as the New Media Academy in the United Arab Emirates
- Correspondent for Search Engine Journal
- Frequent speaker at industry conferences
- Former vice president of marketing at WebCT, director of corporate communications at Ziff-Davis, director of marketing at PC/Computing, and director of corporate communications at Lotus Development Corporation
- Graduated, with distinction, from the University of Michigan; attended the University of Edinburgh, and completed course work for master’s degree in applied management at Lesley University
- Can be contacted at [email protected]
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