This slidedeck will take you through the “what”, “why” and “how” of measuring email marketing performance. It will help you better understand the big data landscape and show you how to speak to your data and get answers fast. These slides will show you how marketing data can be tied to overall business performance and ROI.
Agenda
Faculty
Michael Kelly
ClickMail Marketing, Inc.
- Co-founder of the award-winning email technology company - ClickMail Marketing
- ClickMail has made the Fortune 500/5000 list 4 of the last 5 years as one of America’s fastest growing, privately held companies, and is currently ranked as the 9th fastest growing Email Services company in the U.S.
- ClickMail has also made the San Francisco Business Times “Fast 100” and The Silicon Valley Journal’s “FastPrivate” listings 4 of the last 5 years
- Michael has presented nationally at many Email Service Providers Annual User Conferences, and at various regional industry events
- Michael has been on ASM’s faculty for the last 5 years and adjunct-faculty at the University of San Francisco, where he led the Advanced Email Marketing course as part of USF’s Internet Marketing Masters Certificate program
- Can be contacted at [email protected]
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