Slide Deck

49 Slides available anytime
  • 49 Slides

Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck

 
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. This slide deck, will teach you distinct strategies that are most applicable to account types, as well as the details of what bidding options are available. This presentation not only assists in identifying one’s best bid strategy, but also demonstrates how to implement them.

Benefits for You
- You will learn how to approach bidding based on your industry
- You will learn what bidding options are currently available
- You will learn how to implement these strategies in Google® and Bing®
- You will learn how to integrate additional metrics into your bid strategy
- You will learn general best practices for bid maintenance

Agenda

Faculty

Carrie Albright

Carrie Albright

Hanapin Marketing

  • Account manager at Hanapin Marketing
  • Practice emphasizes all aspects of paid search advertising, including social and external tracking
  • Conducts regular webinars on PPC, e-commerce, remarketing and ad testing
  • Blogger for the industry leading blog, PPC Hero (www.ppchero.com)
  • Adwords® Certified Professional/Bing® Certified Professional
  • Can be contacted at [email protected] or @Albright_C

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