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Integrating Social Media and Search Strategies

 
For marketers, search and social media have become inextricably linked. According to the Searchmetrics 2013 SEO Ranking Factors report, social accounts for 42% of ranking factors. Kent Lewis of Anvil Media, Inc. will outline the importance of social signals to search as well as strategies to integrate the two disciplines. Strategies include social profile optimization, content marketing, connecting with influencers, and utilizing social media as a focus group. Not only will you understand the importance of this convergence, but also take away actionable items on how to begin integrating your search and social efforts today.

5 Reasons to Order
•Understand the impact of creating and optimizing social media profiles
•Gain insight into content marketing strategies that maximize social buzz
•Learn how to identify and connect with industry influencers to enhance credibility and visibility
•Discover new opportunities to evolve your business and products based on customer feedback
•Apply best practices in social media integration to maximize visibility and conversions via search

Faculty

Kent Lewis

Kent Lewis

Anvil Media, Inc.

Agenda

Faculty

Kent Lewis

Kent Lewis

Anvil Media, Inc.

  • President and founder, Anvil Media, Inc.
  • Digital marketing including SEO, paid media advertising, organic social media and content strategy
  • Adjunct professor at Portland State University since 2000; Instructor for SCORE since 2015
  • Regular contributor to SmartBrief and Business Journals Leadership Trust
  • Member of Portland Advertising Federation, SEMpdx and IABC
  • Bachelor’s degree in business, with a marketing concentration, Western Washington University
  • Can be contacted at [email protected], or follow on Twitter @KentjLewis or connect on LinkedIn®

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