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Forget Alignment: A 4-Step Process to Synergize Sales and Marketing and Generate Revenue

 
Sales and marketing alignment is a term that eludes most B2B companies. Blame it on egos and turf wars, the two disciplines have butted heads since the dawn of the functions. Bottom line: In today’s digital, buyer-driven marketplace, there is no time for head butting - marketing and sales people must unite under one common goal – to drive revenue. In this OnDemand Webinar, Debbie Qaqish reveals a 4-step model for creating synergy between marketing and sales that generates topline profits in a predictable, repeatable and sustainable way. This is revenue marketing. And this is the future of marketing.

5 Reasons to Order
•You will learn a 4-step model for building alignment and synergy with sales.
•You will learn the language of sales.
•You will learn the mindset of sales and how you can align in programs and revenue.
•You will learn practical tips from vice presidents of marketing from national companies who have achieved alignment and synergy.
•You will learn the current trend in the sales and marketing relationship.
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Forget Alignment: A 4-Step Process to Synergize Sales and Marketing and Generate Revenue

Agenda

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Forget Alignment: A 4-Step Process to Synergize Sales and Marketing and Generate Revenue

Faculty

Debbie Qaqish

Debbie Qaqish

The Pedowitz Group

  • Successful more than 30 year career in B2B sales and marketing
  • Coined the term Revenue Marketing™ in 2010, which is widely used to describe the critical role of marketing in revenue contribution
  • Voted among Top 10 Influential in Sales Lead Management
  • Voted Top 20 Women to Watch in Sales Lead Management
  • Worked with and personally interviewed 100s of successful B2B sales and marketing executives whose stories will be featured in her upcoming book, “The Rise of the Revenue Marketer” this July
  • Wrote hundreds of thought leading articles in industry magazines including Sales and Marketing Management, and DMNews and DemandGenReport
  • Highly sought after speaker at online and offline sales and marketing events
  • Completing her Ph.D. degree
  • Can be contacted at [email protected] or 770-331-4443
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Forget Alignment: A 4-Step Process to Synergize Sales and Marketing and Generate Revenue

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