Slide Deck

19 Slides available anytime
  • 19 Slides

Developing a Customer Win-Back Strategy

 
Loyal customers are the most profitable and technology has now made it easier than ever for marketers to identify and target at risk and lost customers with programs aimed at bringing them back. This slide deck will explain the how-to’s of developing a win-back program and include real-life examples. We will help you understand why win-back strategies are important, how to work across multiple teams to implement, and outline the steps one company took to develop a three-phased win-back program, including tips and lessons learned.

5 Reasons to Purchase

• You will learn what a win-back strategy is and why it is important.
• You will learn tactics for aligning objectives and responsibilities across multiple teams.
• You will learn one companies approach to a win-back strategy including segmenting, messaging and timing.
• You will learn tips and lessons learned from our program.
• You will learn ways to measure results.

Faculty

Art Hall

Art Hall

Alvarez & Marsal

Agenda

Faculty

Art Hall

Art Hall

Alvarez & Marsal

  • Senior Director with Alvarez & Marsal in Atlanta; focuses on customer service, CRM, and supply chain
  • Over 25 years of operations and people leadership
  • Certified in Prosci Change Management®
  • Bachelor’s degree, State University of New York at Binghamton
  • Can be contacted at [email protected] or 404-759-9158

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