Slide Deck

26 Slides available anytime
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Creating a Successful Media Relations Strategy

 
Be comfortable with the media. Learn practical and proven media relation strategies and methods to protect your community. In an age of social media and a 24-hour news cycle, failing to pay attention to media relations can be a costly error. Even small town communities and the public officials that lead those communities must be prepared for potential high profile crisis situations and challenges, and the barrage of media coverage that will often ensue. The only way to survive is through strategic communications planning and preparation. This topic will help you understand the social media and never off media context in which we live and how media relations can tie directly in with legal and even government relations challenges. You will learn the essential elements to being prepared, including: developing key messages for your organization, creating core media materials, understanding the role of new media in your preparations, the value of developing media relationships, and the many forms of media outreach available.

Agenda

Faculty

Frank Maisano

Frank Maisano

Bracewell & Giuliani LLP

  • Founding partner, Policy Resolution Group of Bracewell & Giuliani LLP
  • More than 20 years of experience in strategic and media communications
  • Former top communications advisor in the U.S. Congress for four U.S. Representatives and one U.S. Senator
  • Recognized as the leading media expert nationally in the field of energy and environmental issues
  • M.B.A. degree, Johns Hopkins University; B.A. degree, Hillsdale College
  • Can be contacted at [email protected]

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