Slide Deck

41 Slides available anytime
  • 41 Slides

Creating a Successful Email Welcome Series: You Never Get a Second Chance to Make a First Impression

 
Whether you are marketing in a B2B or B2C environment, if you do not have a well-constructed welcome program, you are missing one of your best opportunities to create long-term engagement with your subscribers. A welcome program sets the tone for all future email (and possibly SMS and social media) communication with your new subscriber. You cannot afford to be MIA. This on-demand webinar will help marketers understand the benefits, both to the marketer and to the subscriber, of a good welcome program. More importantly, we will demonstrate what is a good welcome program by showcasing do’s and don’ts and teach marketers how to structure a welcome series that builds trust, engagement and ultimately success.

Faculty

Grant K. Johnson

Grant K. Johnson

ClickMail Marketing, Inc.

Agenda

Faculty

Grant K. Johnson

Grant K. Johnson

ClickMail Marketing, Inc.

  • Director of Customer Success at ClickMail Marketing, Inc. in San Mateo, California
  • Former director of database marketing at Xylem Digital in Denver, Colorado; 2008 Internet Advertising Competition winner: Best Food Industry Email message campaign (Jamba Juice) and Best Food Industry Email message, Best of Show Email message (Jack Link’s)
  • 10 years of industry experience including account management roles at two major email service providers, ExactTarget and Lyris
  • Consults on email and social media strategy and tactics
  • Member of the Only Influencers digital marketing community
  • Has worked with a diverse portfolio of B2B and B2C email marketers including Adobe®, Funny or Die, Specialty Equipment Market Association (SEMA) and Zynga®
  • Previously presented on webinars and at workshops hosted by ExactTarget and Marketing Sherpa
  • Can be contacted at [email protected], 650-653-8116 or on Twitter® @grantkjohnson

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today

Access to all training products $699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.