Slide Deck

59 Slides available anytime
  • 59 Slides

Build a Top Referral Marketing Program for 2015

 
You probably know that your customers refer your brand and products to their friends. Here’s what you don’t know: Who are all these people? How many are there? And how much money are you making as a result? Referral marketing is your answer.

Referral marketing lets you control, optimize, and scale referrals just like you do with search. Close to 30% of marketers who use it, acquire more than half their new customers with it. The longer you wait to build a referral program, the longer you it will take you to drive new revenue with new customers. This slide deck will show you how to master referral marketing for 2015 and an inside look into Payoneer's referral program. You'll learn how to:

• Create, test, and optimize rewards to drive the most referrals
• Segment your audience to take special care of your top everyday advocates
• Turn existing assets into revenue vehicles by integrating referrals into your brand

Capture the revenue and customers that are passing you by.

Agenda

Faculty

Jen Gray

Jen Gray

Extole

Jen Gray is the Director of Marketing at Extole. Leading demand generation efforts at Extole for almost three years, Jen is responsible for many marketing initiatives including lead generation, marketing automation, sales enablement and more. Prior to Extole, Jen was a strategic marketing consultant at MarketBridge where she worked with executives from Fortune 1000 companies, and delivered digital marketing and sales enablement solutions. Jen comes to the table with seven years of marketing and sales experience and holds a B.A. degree from Colgate University. Contact Jen at [email protected].

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