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Avoiding the Plateau: Taking Your Paid Search Account to the Next Level

 
You have created and launched a successful paid search campaign. You have measurable results and some money in the bank. What’s next after the account has gone stagnant? Are you taking advantage of the more advanced optimization techniques and strategies? Our speakers take their expertise and walk you through the tools, processes and analyses that agencies use to drive big results for their clients’ paid search accounts.
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Avoiding the Plateau: Taking Your Paid Search Account to the Next Level

Agenda

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Avoiding the Plateau: Taking Your Paid Search Account to the Next Level

Faculty

Thiagarajan (Tiger) Sivasubramanian

Thiagarajan (Tiger) Sivasubramanian

Leverage Marketing, LLC

  • As director of Paid Search, Tiger oversees all paid search strategy for clients at Leverage Marketing LLC and has experience working on accounts ranging in monthly spends from $1,000 to $500,000
  • Tiger combines his love for technology with his passion for learning to develop creative winning strategies with goal-shattering results
  • B.S. degree in advertising, with specialties in creative advertising and statistics, University of Texas
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Avoiding the Plateau: Taking Your Paid Search Account to the Next Level

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