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Authorship and Semantic Markup: A Little Code Goes a Long Way

 
Isn’t it time your blog stands out from the pack? Discover strategies to help search engines not only index your content, but understand what you’re writing about. With a short lesson and a few snippets of code, these reference materials will show you a few simple processes for implementing semantic markup to generate more impressions, clicks, and followers to any online content you write.

Benefits for You
- A quick history about how search engines use broad semantic markup to understand language.
- How search engines currently use semantic markup to learn connections between words and predict popular search results.
- Identifying different types of the most popular semantic markup.
- How to use semantic markup like Schema.org to improve the visibility of content and increase traffic.
- Which subject matter semantic markup impacts most and the best practices to take advantage of the opportunity.

Agenda

Faculty

Douglas Antkowiak

Douglas Antkowiak

The Cobalt Group

  • Search and social writer, speaker/trainer, strategist, and hands-on team manager
  • Featured as a top ten contributor to Search Engine Journal, and has been published in journals and online marketing blogs such as Conversation Marketing, Wappow and the Cobalt Automotive Marketing Blog
  • Presented with MarketingProfs University about online writing and authorship verification best practices
  • View his writing portfolio and any of his latest work on his personal blog at SocialDoug.com
  • Can be contacted on Twitter® at @SocialDoug

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