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9 Marketing Strategies to Avoid

 
Thanks to the influence of technology, the world of marketing is constantly evolving. Companies that do not stay ahead of the marketing curve get left in the dust. Kent Lewis, President & Founder of Anvil Media, will outline 9 Marketing Strategies to Avoid, if you want to stay relevant in 2013. If you’re planning on utilizing QR codes, content marketing, retargeting or other “current” marketing techniques, this on-demand webinar will provide insights that may lead you to reconsider. Similarly, if you’ve avoided the use of landing page testing, video or content personalization thus far, you will be armed with new insights and inspiration. After this program you will have a solid foundation for your 2013 marketing plans.

5 Reasons to Order
•Learn how to create compelling content that moves the needle.
•Understand the power of developing multimedia assets for the sales funnel.
•Learn how to double your sales through A/B testing.
•Gain insights into the differences between bad data and bad analysis.
•Learn why keyword-driven search engine optimization is dying.

Agenda

Faculty

Kent Lewis

Kent Lewis

Anvil Media, Inc.

  • President and founder, Anvil Media, Inc.
  • Digital marketing including SEO, paid media advertising, organic social media and content strategy
  • Adjunct professor at Portland State University since 2000; Instructor for SCORE since 2015
  • Regular contributor to SmartBrief and Business Journals Leadership Trust
  • Member of Portland Advertising Federation, SEMpdx and IABC
  • Bachelor’s degree in business, with a marketing concentration, Western Washington University
  • Can be contacted at [email protected], or follow on Twitter @KentjLewis or connect on LinkedIn®

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