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Social Media for the Public Sector: How to Successfully Connect With Your Community

Understand how to utilize social media to connect with your community and increase responsiveness and community involvement. It’s more important than ever for government agencies to have a robust social media presence that can create and strengthen real connections with their communities. However, these connections – and the benefits that result from them – don’t just happen without careful planning and execution. Does your government agency have a Twitter® account that’s currently quiet, or a Facebook® page that doesn’t deliver? You’ll learn what steps you should take in order to find success with your agency’s social media accounts. Equally important, you’ll discover the best practices you should follow in order to keep you and your agency from falling into one of the ever-present hazards of random or careless social media activity.


Runtime: 91 minutes
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why the Public Sector Needs Targeted Social Media

  • Creating Community
  • Increasing Engagement
  • Listening to Your Diverse Populations
  • Improving Customer Service
  • Building Your Brand
  • Driving Transparency and Efficiency in Government
  • Facilitating Emergency Management and Public Safety

From the Trenches: Success Stories and Epic Fails

  • The Good: Social Media Successes
  • The Bad: Learn From These Blunders
  • How to Avoid the Career-Ending Move

Best Practices

  • Just Do It – or Not?
  • Setting Standards
  • Quality vs. Quantity
  • Using the Right Tools
  • Empowering the Right People
  • Responsiveness, Flexibility and Helpfulness

Developing Your Social Media Strategy

  • Avoiding Random Acts of Social Media Activity
  • What's Your Brand? What's Your Voice?
  • Who Are You Trying to Reach?
  • What Will Be Your Mix of Content?
  • What Are Your Goals?
  • Are Expectations Reasonable?

Selecting Your Social Media Platforms

  • Twitter®
  • Facebook®
  • Linkedin®
  • Instagram®/Snapchat®
  • Other Platforms

Developing Your Social Media Policy

  • Why You Need a Social Media Policy
  • The Essentials of a Social Media Policy
  • Referencing Related Agency Policies

Moving Forward

  • Measuring What You Manage
  • Lather, Rinse, Review, Tweak, Repeat
  • What's Next?
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on December 8, 2016.

Call 1-866-352-9540 for further credit information.

Audio & Reference Manual

No credit available.

MP3 Download

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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Phil Nugent

Phil Nugent

NCG Strategic Marketing, LLC

  • Founder of NCG Strategic Marketing, LLC consulting firm focused on helping professional services firms prioritize and execute their online marketing initiatives
  • Five years’ experience as the director of global marketing of a Fortune 500 real estate company
  • Presented, via webinars and in-person presentations, in-depth social media training to thousands of professionals, businesspeople and organizations, helping them to improve their digital branding, overall strategy and everyday tactics
  • More than 15 years of experience assisting a mix of public, private and nonprofit organizations with their online marketing
  • Wrote “5 Keys to Writing a Complete and Compelling Profile on LinkedIn,” PR News Group’s Writer’s Handbook, Vol. 2 (2016)
  • J.D. degree, William and Mary Law School; M.B.A. degree, University of Colorado at Boulder, Leeds School of Business; B.A. degree, University of Virginia
  • Can be contacted at [email protected], 303-641-7001, or LinkedIn® linkedin.com/in/philnugent/
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 399562
Published 2016
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