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Using Social Media for Public Works and Utility Professionals

Understand how to use social media to keep your community engaged and the steps required to build an effective social media policy.Public works employees have a tough job. They operate in all types of weather conditions, often working long shifts and odd hours. Public works employees are also frequently derided by citizens who are frustrated by perceived inefficiencies during a snowstorm, flooding or construction-related issue. It is also very easy for citizens to be frustrated with the local agency when they are sitting in congestion due to road projects. When the workers on the side of the road are nameless strangers, itís that much easier to race through a construction zone because drivers are in a hurry. Itís also easy to declare that the roads in my town are the worst anywhere. This topic will help agencies start telling their story using social media and start engaging in conversations that can help the audience understand that there are real people (friends, family and neighbors) filling those roles. It will also teach you how to use social media and other technology to allow citizens to "walk in the boots" of public works. Many people love to have the inside scoop of how something works. The goal is to not only educate, but to empower the audience to serve as advocates the next time a conversation strikes up in the community. This topic will provide practical advice and guidance on building social media policies and engagement programs. You will leave ready to start using social media in a whole new way.


Runtime: 86 minutes
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Communicating Your Story Through Social Media

  • Telling the Story of Public Works Activities
  • Telling the Story of Your Teams
  • Telling the Story of Your Community

Creating Your Social Media Policy and Engagement Program

  • Effective Social Media Policies
  • Engagement Programs That Win
  • Monitoring and Measuring Your Success

Getting Started

  • Hiring the Right People
  • Training and Managing Your Team
  • Communicating With Elected and Administrative Leadership
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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Tom Amburgey

Tom Amburgey

SunGard Public Sector

  • Vice president and general manager for Public Administration at SunGard Public Sector
  • More than 15 yearsí experience as a public sector chief information officer
  • Named 2011 ComputerWorld Top 100 IT Leader
  • International speaker at industry events such as GFOA, Metering International, Consero and others
  • B.S. degree, Palm Beach Atlantic University; M.B.A. candidate, University of Florida
  • Can be contacted at [email protected] or on Twitter® @TomAmb1
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 399446
Published 2016
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