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Top Strategies For Selling To Executives In a Virtual World

As the pace of business continues to accelerate, selling to executives using outdated 20th century methods no longer works.

Trying to get the attention of your best prospects by utilizing traditional, intrusive practices only pushes them further away. Sales professionals who are not leveraging time-tested, proven sales skills with modern social media tools are dinosaurs but don't realize it yet. This OnDemand Webinar enables sales managers and their salespeople to understand how the landscape of professional selling has changed dramatically in recent years. The program clearly explains how to incorporate best of breed selling skills with social media for prospect identification, lead generation, business development, and client acquisition purposes. You will gain an understanding of how to best use social tools to grow their "Know-Like-Trust Factor" resulting in access to their best executive prospects. This program will also teach how to develop a TOMA (Top Of Mind Awareness) process which results in the modern salesperson positioning themselves as the go-to-resource in their industry. This OnDemand Webinar is mandatory viewing for salespeople looking to dramatically increase their sales results.

96 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

How to Use Social Media for Massive Lead Generation

  • An Overview of the Advanced Search Functions of Linkedin® and Twitter®
  • Keyword Drilling Through Social Media
  • Mining the Greatest Databases Ever Created

Positioning Yourself as the Go-To-Resource in Your Industry

  • LinkedIn® Profile Optimization
  • Vertical Expert Twitter® Strategies
  • Leveraging Social Media Automation Tools

Staying Top-Of-Mind Grows Your Know-Like-Trust Factor

  • Your Know-Like-Trust Factor Is Your Greatest Differentiator
  • How to Never Be Perceived as a Stalker, Spammer, or Pest
  • Creating a Referral Generation Machine
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on July 16, 2012.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Miles Austin

Miles Austin

Fill the Funnel, Inc.

  • Founder of Fill the Funnel, Inc.
  • Specialist and recognized expert on web tools for sales
  • Conducts frequent seminars and workshops on web tools, social media and mobile marketing
  • Hosts weekly internet radio show “Linked into Sales” with frequent guests from the world of sales and marketing
  • Writer of Fill the Funnel blog
  • Colorado State University/political science and Columbia University “Managing the Enterprise” Executive training
  • Expert status at www.Focus.com in the areas of sales, mobile marketing and social media
  • 25 year sales executive career in tech with companies, including Dell, Compucom, NYNEX and Denali Advanced Integration among others
  • Can be contacted at [email protected]
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Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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$699/year

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Product ID: 389869
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