Google® AdWords® can be a very efficient way to advertise and market your product, since it allows you to advertise just when someone is searching for the product that you have.
However, if you don't know some of the techniques and psychology involved in using it, you can waste a lot of money. Order this OnDemand Webinar to learn about Google® AdWords® editor and find out some tips that will save you from wasting money on your Google® AdWords® campaign. In this OnDemand Webinar, you will learn about some of the techniques that make a Google® ad campaign effective.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Layout of a Google® Results Page
Finding Keywords That Your Potential Clients May Be Using - How to Be Smarter Than the New York Times
Why You Usually Don't Want to Be in the Top 3 Advertising Positions
How to Advertise in Particular Geographies, but Why That Option Can Be Misleading, Dangerous, and Expensive
The Most Common (and Expensive) Mistakes Most People Make When They Start a Google® Adwords® Campaign
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on June 25, 2012.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Patrick O'Malley – Moderator
Patrick O'Malley Social Media Consulting
- Former vice president of Operations for the search engine that was Google®’s top competitor in the year 2000 (Northern Light)
- Regular contributor and expert for Fox TV News in Boston
- Does 50-75 speeches every year on Google® Ranking, Google® Advertising, and social media for business
- Former technical trainer for Digital®, Compaq®, and HP®, teaching the entire range of technical courses
- Former president of the Boston chapter of ASTD, the world’s largest training association
- Can be contacted at 617-PATRICK or [email protected]
Jonathan Hochman
JE Hochman & Associates LLC
- Founder of Hochman Consultants
- 20 years of experience as a business development, marketing and technology consultant
- Chairman of SEMNE, the association of search marketers in New England, and founder of CodeGuard, a web security company
- Credentials include Qualified Google® Advertising Professional and Microsoft® adExcellence Member
- Spoken at national conferences, including Web 2.0 Summit, Search Marketing Expo (SMX) and Search Engine Strategies (SES), and has contributed articles to Search Engine Land, Search Marketing Standard, and Internet Evolution
- B.S. and M.S. degrees, Yale University
- Can be contacted at 203-699-2628 or [email protected]
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
