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OnDemand Webinar

Selecting the CRM that Aligns With Your Business

Salesforce.com, Microsoft® CRM 2011, Oracle®, SAP – How do I choose the right one?

Selecting the right CRM solution for your business is critical for enabling improved business processes and ultimately driving top-line revenue for your company. All CRM systems do not act alike – sure there are some similarities in functional capabilities, selecting the right CRM solution is contingent upon a few factors: your organization and customer strategy; business and technical requirements. Knowing these factors and asking the right questions of the CRM solution providers will help you narrow down the field of choice and help you choose the right system or pursue another option to improve your marketing, sales or customer service objectives.

This OnDemand Webinar briefing is designed to brief you on the methodologies for selecting the right CRM solution for your business. You will not only learn the “academics” but hear a case study of a major travel and entertainment company who thought they needed a new CRM solution to replace an expensive legacy system but ended up pursuing another approach because of what they learned through the CRM selection process.

5 Reasons to Order

  • Find out which factors should influence your CRM decision
  • Discover which questions to ask CRM providers during the selection process
  • Hear examples of how other companies selected a CRM system
  • Learn why it’s important to confirm your requirements before selection
  • Save time and money by learning how to select the right CRM provider the first time!

Runtime: 76 minutes
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Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Confirming Your Business and Technology Requirements Prior to CRM Selection Is so Important

What Questions to Ask CRM Providers During the Vetting and Pre-Selection Process

Key CRM Vendor Considerations and Sample Evaluation Factors

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More Program Information

Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

No credit available.

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Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Art Hall

Art Hall

Alvarez & Marsal

  • Dreamforce 2012 conference speaker
  • 2011 1to1 Media and Gartner Judge for CRM Efficiency and Customer Experience Management for Americas and EMEA
  • President, Customer Relationship Management Association (CRMA), Atlanta Chapter
  • 2007 Customer Champion recognized by 1to1 Media, a division of Peppers & Rogers
  • Frost & Sullivan Advisory Board member
  • Can be contacted at 404-759-9158, ahall@alvarezandmarsal.com, http://www.linkedin.com/profile/view?id=3429370&trk=tab_pro, or Twitter® @Art_Hall4
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Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 387631
Published 2011
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