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Live Webinar

90-minute live streaming program
  • June 25
  • 1:00 - 2:30 pm EST

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Audio & Reference Manual
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Upsell and Cross-Sell Strategies That Work

June 25

Learn strategies for effective cross-selling and upselling to earn more revenue from existing customers.

Your customers have many needs - that they know about and that they've yet to discover; immediate problems and future needs. Luckily, you have solutions for each. Your key: the ability to upsell and cross-sell. If you're not upselling and cross-selling you're actually delivering bad customer service. And, as a salesperson, you're leaving money on the table.

This topic will give you the skills and confidence, the phraseology and strategies to better sell and serve your customers through upselling and cross-selling. You will replace dread and self-consciousness with confidence and savior-faire when you effortlessly add on more sales to your customers' orders.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

A Tool in Your Sales Kit
  • Upselling and Cross-Selling as Forms of Both Sales and Service
  • Why It's Not Smarmy, Shameless or Manipulative
  • Leverages Listening Skills and Your Experience in the Field
Knowing Your Product and Service Line
  • Knowing Each Product and Service You Offer
  • Understanding How Products and Services Complement Each Other
  • Mind-Mapping Your Product and Service Lines
  • Analyzing Past Sales Trends in Your Organization; Recognizing Migration Patterns of Customers' Purchases
Selling Points
  • Value
  • Economies of Scale
  • Avoiding Future Pain
  • Saving Time and Money
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Can't Attend?

More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on October 4, 2017.

Call 1-866-352-9540 for further credit information.

Live Webinar Registration

No credit available.

Audio & Reference Manual

No credit available.

MP3 Download

No credit available.

Who should attend?

This live webinar is designed for sales managers, directors, account managers, presidents, vice presidents, account executives, analysts, consultants and other sales professionals.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Craig Harrison

Craig Harrison

Expressions Of Excellence! (TM)

  • Founder of Expressions of Excellence!™, a full service training firm helping professionals express, engage and excel in the marketplace
  • Helps organizations tell their success stories, design and deliver great customer experiences and communicate for success
  • Author of Stellar Service: Merge NOW with WOW to Win Customers for Life! (www.mergenowwithwow.com)
  • Author of the Good, Better…BEST! series of books on communication and leadership, a pocketbook on leadership, three tips booklets, a CD, and hundreds of published articles on sales and service, communication, leadership, excellence and more
  • Founding president, dean emeritus of the Speakers Academy of National Speakers Association — Northern California chapter
  • Adjunct faculty, University of California Santa Cruz, Silicon Valley Campus since 2001
  • Interviewed John Wooden, “Sully” Sullenberger, Harvey Mackay, and has been interviewed by 60 Minutes, BBC Radio, and Financial Times of London
  • Past president, International Customer Service Association of SF Bay Area – Silicon Valley
  • Clients include Pfizer, McKesson, Plantronics, ATT, headsets.com, US Army, nolo.com, Hilton Hotels and dozens more
  • Can be contacted at 510-547-0664, [email protected] or www.ExpressionsOfExcellence.com
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Can't Attend?

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

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  • White Papers and Articles
  • Sponsored Live Webinars

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  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 403670
Published 2017, 2018
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