Show navigation

Available in:

OnDemand Webinar
Audio & Reference Manual
MP3 Download

Selling With Metaphors: Influence, Persuade, and Explain Anything to Anyone

  • Learn proven techniques to sell, influence, and persuade others using metaphors. Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over communicated society in which we live. Salespeople, executives, and consultants are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphor in all its forms--visual language--solves this problem. This topic is for everyone whose success depends on selling, influencing, or persuading others. You will learn how to Separate yourself from the pack. Be heard. Be understood. Be remembered. Get results more easily and more quickly.

Runtime: 59 minutes
Purchase Options

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Business Case for Metaphors

  • What We Mean by Metaphor
  • Today's Communication Challenges
  • Why Metaphors Solve These Challenges

How to Build Your Metaphor Muscle

  • The Four-Step Model for Creating Winning Metaphors
  • Traps to Avoid

Sell, Persuade, Explain: How to Use Metaphors to

  • Grab Attention
  • Differentiate Your Product or Service
  • Sell an Idea
  • Clear up Confusion
  • Close a Sale
  • Vaporize Objections
  • Wow an Audience
  • Inspire Action
  • Make Numbers Stick
  • Use Props for Impact
  • Turn Visuals From Dull to Dazzling

Three Ways to Maintain Metaphor Power

  • Observe and Connect
  • Travel to Other Worlds
  • Become a Clipper
Purchase Options

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on December 6, 2017.

Call 1-866-352-9540 for further credit information.

Audio & Reference Manual

No credit available.

MP3 Download

No credit available.

Purchase Options

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Anne Miller

Anne Miller

Chiron Associates, Inc.

  • A sales and communication pro, she has been running her own consulting, training, coaching and speaking business for 25+ years helping high profile B-to-B clients and entrepreneurs present and sell millions of dollars’ worth of products and services annually
  • Prior to beginning her company, she worked on Wall Street on a trading desk, sold for the NYSE, and sold advertising and corporate conference sponsorships for Institutional Investor magazine. A chance encounter took her to a seminar and she realized the training industry was where she truly belonged. A month later she was selling for a leading sales and management development company. One year later, she was recruited to be the general manager of a start-up presentations firm in NY and grew that company into one of the two top presentation training firms in the city. After three years, she started Chiron Associates, Inc., her own sales and presentation training firm
  • Her corporate clients over the years range from Goldman Sachs, The Blackstone Group, and Deloitte to Conde Nast, Dow Jones, American Express, the Internet Advertising Bureau, online companies like DoubleClick, Yahoo!, MediaMath, PointRoll, and 1stDibs.com to tech and inside sales companies like Murex and The Bridge Group, Inc.
  • Individual presentation coaching clients come from a variety of fields as well: information technology, inside sales, politics, book publishing, money management, online, finance, small business, and nonprofit
  • Corporations and associations like AA-ISP (American Association for Inside Sales Professionals), FWA (Financial Women’s Association), Microsoft Marketing Roundtable, and The Executive Forum feature Anne at their local and annual meetings to speak on a variety of sales and presentation related topics
  • Wrote four books on sales and presenting including the ground-breaking The Tall Lady with the Iceberg: The Power of Metaphor to Sell, Persuade, & Explain Anything to Anyone, as well as her blog Make What You Say Pay!, has been voted one of the Top 50 Sales Blogs for two years running by TopSalesWorld. Her newsletter, The Metaphor Minute is a popular monthly read by “Metaphorians” everywhere. She also has numerous articles on and offline and has been featured on Bloomberg News Radio, NBC, and CBS News Radio. She enjoys pro bono work for Streetwise Partners, the Micro-Finance industry, and Dress for Success
  • Can be contacted at 212-876-1875, [email protected] or www.annemiller.com
Purchase Options

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 401213
Published 2017
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!