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Qualifying Your Top Prospects

How do you find sales leads? Learn the process of qualifying prospects so you can confidently close the sale and gain their business.During this topic, we will cover the importance of the right media coverage, creating content that can attract the right type of prospects and how to leverage that media coverage in your qualifying process. From a magazine article to a podcast interview, you will learn how to utilize this exposure from the beginning to help you qualify your prospects.


Runtime: 88 minutes
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Learning Module 1 Finding the Right Media Outlets That Already Market to Your Prospects

  • What Types of Outlets Are Best for You?
  • Uncovering Prospecting Opportunities With Each Outlet
  • Getting Prepared to Pitch Those Outlets for Exposure to Your Prospective Market

Learning Module 2 How to Create the Right Type of Content

  • Creating Sample Topics and Summary to Attract Your Prospects
  • Creating a List of Sample Questions That Will Instantly Qualify/Identify Your Prospects
  • Creating a Pitch That Is Both Newsworthy and Will Attract the Attention of Qualified Prospects

Learning Module 3 How to Leverage That Media Interaction to Qualify and Help Close Prospects

  • How to Create Multiple Marketing Opportunities With Each Media Interaction
  • How to Share Your Expert Status With Potential Clients That You've Been in the Qualifying Process With to Move Forward
  • How to Use Your Interviews to Close Qualified Prospects
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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on October 12, 2017.

Call 1-866-352-9540 for further credit information.

Audio & Reference Manual

No credit available.

MP3 Download

No credit available.

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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Kerry Heaps

Kerry Heaps

Strictly Marketing Magazine

  • Founder and publisher of Strictly Marketing magazine and is also the host of Strictly Marketing Talk Radio
  • Featured on over 60 media outlets and co-hosts a platform on Women Entrepreneurs Radio and columnist with Small Business Marketing Tool Kit and Swaay Media Platform
  • Made top 50 list on Entrepreneurs Unstuck for being the most shared article in 2016 http://entrepreneursunstuck.com/most-shared-articles-2016
  • Publisher of Strictly Marketing magazine and host of Strictly Marketing talk radio, started as a podcast in 2009
  • Best of Marketing 2016 Award for Jacksonville, Florida
  • Kerry has interviewed celebrities such as co-host of Shark Tank, Barbara Corcoran, authors Larry Winget, Jeffrey Hayzlett, MTV host Jeremy Hassell and former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs
  • Published writer of the Create your Own Media Series and Pitch like a B*tch, Top 10 tips to pitch like a pro, releasing in July 2017 https://www.amazon.com/Kerry-Kathleen-Heaps/e/B071FRV5NF
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Product ID: 400087
Published 2017
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