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Top Nine Ways to Ensure Your Website Will Attract New Talent to Your Company

Is your company's website attracting top talent or turning them away? Many candidates call the corporate career sites by their well-earned nickname, 'Black Holes' (you may have even used the term in your last search). Companies have conditioned candidates to avoid the HR processes. Instead, Top Talent avoids Human Resources to network with hiring managers and C-Suite because of the Human Resource focus on screening out candidates. Adapt a business solution to the problem. Instead of making it harder to submit a resume on the corporate website, encourage it and then engage the candidates for corporate positions. The secret of successful talent acquisition requires a 180-degree adjustment in thinking. Instead of screening out candidates, companies need to attract Top Talent by treating them as consumers. This topic is critical for Human Resource Business Partners who are serious about talent acquisition. The material outlines the steps needed to make this business transformation. This process is adapted from years of businesses honing marketing and sales processes. It is a 'New App' for Human Resource Business Partners to apply the business process improvement techniques they have learned.


Runtime: 92 minutes
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What Is the Current State in Candidate Attraction?

  • Social Media
  • Applicant Tracking Systems
  • Black Hole Complaints From Candidates

Successful Recruiting Is a Sales Process

  • Identify Need (Open Employment Requisition)
  • Develop Solution (Create Meaningful Job Description)
  • Sourcing Potential Clients (Sourcing Qualified Candidates)
  • Needs Analysis (Interviewing Process)
  • Due Diligence (Reference Check, Background Investigation, Drug Test)
  • Offer
  • Price Negotiation (Compensation Negotiation)
  • Close
  • Delivery of Product/Service (Candidate Start Date)
  • Does Your Company's Process Look Like This?

How to Better Attract Candidates to Website

  • Make Talent Acquisition a Priority on the Website (No More 4 Point Font for Careers)
  • Post Meaningful Job Descriptions
  • Build Reputation for Engaging With Candidates (Sincere Social Media)
  • Make It Easy to Submit Resumes (No More Applications for Non-Exempts Until After Human Contact - Trying to Attract Rather Than Screen out)
  • Build Reputation for Over Communicating (and Allow Candidates to Lower Contact Touches)
  • Ask for Referrals, Maybe Even Pay Them for Successful Referrals Using Gift Cards for Restaurants, Upscale Retailers, Even Omaha Steaks or Legal Seafood
  • Stay in Contact With the Close #2's
  • Create Candidate Focus Groups That Contain a Mix of Successful New Employees That Just Went Through the Process and Several People Who Did Not Succeed
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on December 7, 2018.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Bill Humbert

Bill Humbert

RecruiterGuy.com

  • Founder of RecruiterGuy.com
  • Practice emphasizes all aspects of speaking, recruitment consulting, career transition consulting and twice published author for professionals (writing third book now)
  • Conducts regular seminars and workshops on numerous recruitment and job search topics – Spoken on finding a job at top College/University campuses nationwide
  • Author of several publications related to the areas of recruitment and job search – latest book – Employee 5.0 Secrets Of A Successful Job Search In The New World Order. Quoted in the NY Times on salary negotiating. Quoted in The Province in Vancouver, BC on candidate lying. Veteran of 85 television interviews and numerous radio and podcast interviews – most recently in The Art of the CEO and Thank God For Monday podcasts
  • SHRM
  • B.A. degree, English, Assumption College, Worcester, MA
  • Can be contacted at [email protected], phone 435-714-4425, on Twitter® @recruiterguy81, www.RecruiterGuy.com or at www.linkedin.com/in/recruiterguy
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Product ID: 404641
Published 2018
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