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How to Sell Your Small Company to Top Talent

Get successful tips on how to sell your small company to attract and retain top talent.

Small firms face a challenge in attracting and keeping top talent. They do not have the tall organization charts of big firms that may provide more opportunities for vertical promotions. They may not even have the geographical scope of multinational companies that can provide cross-cultural opportunities, which are so important for employment advantages in a globalization era. However, many small firms do have advantages as employers that big firms do not. They can craft employee-centered corporate cultures in ways that large firms, saddled with bureaucracy, are unable to match. One example: a small firm may permit working from home more than large firms do. That is very appealing to talented people with small children. Another example is that small firms may permit flexible working hours in ways that large firms do not. This topic will focus on how to sell a small company to top talent.

89 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What Does It Take to Attract and Retain Top Talent for a Small Company?

  • Turning Small Size Into a Positive Rather Than a Negative
  • Selling the Freedom That Is Gained in Working in a Small Business
  • Selling the Opportunity to Build a Range of Skills in a Small Business
  • Selling Family and Atmosphere
  • Selling Balanced Worklife in a Small Business
  • Identifying and Overcoming Challenges in Selling Employment in Small Businesses
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on August 2, 2017.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPTD Fellow

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPTD Fellow

Rothwell & Associates, Inc.

William J. Rothwell, Ph.D., DBA, SPHR, SHRM-SCP, RODC, FLMI, CPTD Fellow

  • President, Rothwell & Associates, Inc., Rothwell & Associates, LLC, and Rothwell & Associates Korea
  • 50 years of HR experience in government, international business, and consulting
  • Delivered 1,560 professional presentations in 15 nations over the last 30 years
  • His recent books since 2020 include Mastering the Art of Process Consultation and Virtual Group Coaching Simulation (2023); Successful Supervisory Leadership (2023); Transformational Coaching (2023); Succession Planning for Small and Family Business-es (2022); High-Performance Coaching for Managers (2022); Rethinking Diversity, Equity, and Inclusion (2022); Organization Development (OD) Interventions: Executing Effective Organizational Change (2021); Virtual Coaching to Improve Group Relationships (2021); The Essential HR Guide for Small Business and Start Ups (2020); Increasing Learning and Developmentā€™s Impact Through Accreditation (2020); Adult Learning Basics, 2nd ed. (2020); and, Workforce Development: Guidelines for Community College Professionals, 2nd ed. (2020).
  • Member of ATD, SHRM, ISPI, OD Network
  • Ph.D., DBA, MABA, MA, BA (completed all courses for a third doctorate)
  • [email protected]/814-441-4087
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

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Product ID: 400700
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