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OnDemand Course

Proven YouTube® Marketing Strategies

Learn how to use YouTube to your advantage.

YouTube® has changed dramatically since it was launched in 2005, and the rules of video marketing are now radically different too. In this rapidly evolving world, what are proven YouTube® marketing strategies? In this ondemand course, we will take you through all the steps to define and implement a successful content strategy on YouTube®. Benefits for You - How to define and implement a successful content strategy on YouTube® - How to create successful videos - How to devise an overall channel strategy - How to promote your videos through both paid and nonpaid avenues on YouTube® - How to measure your results and adjust your strategy accordingly

56 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Content Marketing as Part of Your Brand Strategy

  • Key Steps to Build Your Content Plan
  • Guiding Principles

10 Fundamentals to Create Content People Love

Schedule Your Content

  • Develop a Programming Strategy

Optimize Your Content

  • Metadata
  • Thumbnails
  • Annotations
  • Playlists
  • Channel Experience

Amplify Your Content With Social

  • Interact With Your Audience at Scale
  • Top Fans
  • Google+® Hangouts on Air
  • Leverage All Marketing Channels
  • Leverage Google+®

Promote Your Content With Paid Media

  • Ignite Earned Media With Paid Media
  • Choose the Right Video Ad Format
  • Optimize Your Video for Paid Promotion
  • Optimize Your Ad Campaign
  • Choose the Right Promotion for Each Content Type
  • Turn Viewers Into Subscribers
  • Measure Your Success

Measurement

  • Tracking Tools Overview
  • Identify Your Key Metrics

KPI Summary

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on November 12, 2014.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Greg Jarboe

Greg Jarboe

SEO-PR

  • President and co-founder of SEO-PR, a digital marketing agency
  • Regarded as a pioneer of SEO-PR and a leading authority on YouTube® marketing
  • Author of YouTube® and Video Marketing: An Hour a Day
  • Contributor to four other books: Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki; Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie Stricchiola; and Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty
  • Profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
  • Instructor for the Rutgers Business School Executive Education course in Influencer Marketing Strategy on Coursera, as well as the New Media Academy in the United Arab Emirates
  • Correspondent for Search Engine Journal
  • Frequent speaker at industry conferences
  • Former vice president of marketing at WebCT, director of corporate communications at Ziff-Davis, director of marketing at PC/Computing, and director of corporate communications at Lotus Development Corporation
  • Graduated, with distinction, from the University of Michigan; attended the University of Edinburgh, and completed course work for master’s degree in applied management at Lesley University
  • Can be contacted at [email protected]
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 394502
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