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The Importance of a Social Image Strategy

A confluence of forces has given birth to a critical online trend: social visual communication.

Real-time communication, the shift to mobile as the primary means of online access, and increased time pressures in the face of ever-increasing content options have resulted in a preference for images over narrative text. Services like Pinterest™ and Instagram™ are overshadowing text-driven channels when it comes to referral traffic and engagement - and brands are getting on board. This example-rich on-demand webinar will introduce you to the world of social visual communication and how to employ it to your organization or brand's advantage. 5 Reasons to Order •The reasons you can't afford to ignore image-based marketing •The categories of images that will underlie your image strategy •How brands are increasing traffic and engagement with Pinterest™ and Instagram™ •The role of short-form video from services like Vine, Instagram™ and MixBit •Introduce you to social visual communication and its relation to brand advantages.

77 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Rise of Imaged-Based Marketing and Communication

Incorporating Social Visual Communication Into Your Content Marketing Strategy

The Top Image Platforms and How to Use Them

  • Instagram™
  • Vine
  • Pinterest™
  • Tumblr™

Building Your Brand on Facebook­® and Google+® With Images

Images in Transmedia Communication

Infographics, Infoposters, Charts and Graphs

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on December 4, 2013.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Shel Holtz, ABC

Shel Holtz, ABC

Holtz Communication+Technology

  • Director of corporate communications at two Fortune 500 companies
  • Principal of Holtz Communication + Technology since 1996
  • Fellow of the International Association of Business Communicators (IABC)
  • Founding fellow of the Society for New Communications research (SNCR)
  • Advisory board member of The Mayo Clinic Center for Social Media
  • Co-host of oldest and longest-running communications-focused podcast, For Immediate Release
  • Writer of six communication-focused books
  • Currently curating a Flipboard magazine on social visual communications titled Social, Visual: http://flip.it/eYtYg
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

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  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 392873
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