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OnDemand Webinar

Improving the Blurred Lines between Digital and Human Touches

B2B companies have gone digital in their marketing and have adopted digital tools for sales; but most staff are still budgeting and organizing in the same way they have for the last 25 years. This webinar goes beyond 'sales and marketing alignment' and addresses what the new B2B sales and marketing organization must look like in today's fast-paced and educated marketplace.


Runtime: 54 minutes
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

B2B's Evolution to Digital Marketing

The Blurred Lines Between Digital and Human Touches

Why Digital B2B Marketing Should Be Half-Man, Half-Machine

The New Sales and Marketing "Departments"

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on February 9, 2017.

Call 1-866-352-9540 for further credit information.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Mike Vannoy

Mike Vannoy

Sales Engine Media

Mike Vannoy is the co-founder and COO of Sales Engine Media, a content marketing agency that works with B2B companies nationwide, and fully integrates content marketing strategies with sales processes to grow revenue. Reach him at 314.550.4664 or [email protected]

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 400297
Published 2017
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