- Lead nurturing is a proven method for keeping your brand front-and-center with potential buyers. Why? It allows you to build trust over time and can help you achieve more sales and fewer lost opportunities. But as our buyer's become more advanced, our marketing tactics need to evolve to extend nurturing outside of the inbox. New technology allows you to extend your nurturing capabilities across digital channels, from email, to retargeting display ads and through social channels. Join Rachel Rosin, Sr. Manager, Digital Marketing and Jahvita Rastafari, Sr. Brand Manager, of Act-On Software, as they show you they ways you can extend your nurturing capabilities across digital channels. In this webinar you will learn: Best practice overview of lead nurturing How to segment and define your buyer's journeys How to retarget your email audience with display ads How to engage your audience through social channels
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Why Lorman?
Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Best Practice Overview of Lead Nurturing
How to Segment and Define Your Buyer's Journeys
How to Retarget Your Email Audience With Display Ads
How to Engage Your Audience Through Social Channels
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More Program Information
Why Lorman?
Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Webinar
This course was last revised on June 8, 2017.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Jahvita Rastafari
Act-on Software, Inc.
Jahvita Rastafari, Sr. Brand Manager, Act-On Software
@JRastafari
With experience in a wide range of sectors including for-profit, nonprofit, and general startup launch activities, Jahvita has a solid business foundation. The scope of her accomplishments includes small business operations and national expansion efforts.
Rachel Rosin
Act-on Software, Inc.
Rachel Rosin, Sr. Manager, Digital Marketing, Act-On Software
@rosin_rachel
Rachel is responsible for the development and execution of content and maintaining an engaging digital presence designed to attract, capture, and nurture prospects and leads. She is also a key player in content development for lead and pipeline cultivation with a focus on growing inbound lead generation and increasing conversion rates.
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More Program Information
Why Lorman?
Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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