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OnDemand Webinar

How to Use Webinars & Events to Build Lasting Relationships with Your Audience

  • Whether you're attracting new leads, engaging prospects, or educating existing customers, webinars are a valuable form of content which can be leveraged throughout the entire customer lifecycle ... and for good reason. Did you know that videos increase people's understanding of your product or service by 74%? In today's world of self-educating buyers, providing rich content that increases the understanding of your product or service is invaluable. Join Rachel Rosin, Sr. Manager, Digital Marketing and Caitlin Flask, Digital Marketing Manager as they share their best practices for creating webinars that will help build relationships with your audience. During this webinar, you will learn how to: Plan webinars tailored to your target audience Select topics for each stage of your buyer's purchase journey Effectively promote webinars for increased engagement Utilize marketing tech to increase efficiencies Leverage and extend the life of your webinar content

Runtime: 32 minutes
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Plan Webinars Tailored to Your Target Audience

Select Topics for Each Stage of Your Buyer's Purchase Journey

Effectively Promote Webinars for Increased Engagement

Utilize Marketing Tech to Increase Efficiencies

Leverage and Extend the Life of Your Webinar Content

Register Now

Free Webinar Sponsored By

More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

No credit available.

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Free Webinar Sponsored By

More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Caitlin Flask

Caitlin Flask

Act-on Software, Inc.

Caitlin Flask is a Digital Marketing Manager at Act-On Software where she works on optimizing email communication for the customer, partner, and demand gen marketing programs.

Rachel Rosin

Rachel Rosin

Act-on Software, Inc.

Rachel Rosin, Sr. Manager, Digital Marketing, Act-On Software

@rosin_rachel

Rachel is responsible for the development and execution of content and maintaining an engaging digital presence designed to attract, capture, and nurture prospects and leads. She is also a key player in content development for lead and pipeline cultivation with a focus on growing inbound lead generation and increasing conversion rates.

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Free Webinar Sponsored By

More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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* For audio recordings you only pay shipping

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Product ID: 400409
Published 2017
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