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Getting the Most From Your Transactional Emails

How often do you read transactional messages such as receipts and/or thank you confirmation notices? If you're like most people, chances are you read them about half the time, which is three times as much as most other emails get read.

Whether you call them transactional, auto-replies or triggered messages, these messages represent an enormous marketing opportunity to increase loyalty and boost revenue. Transactional emails are many times one of the most overlooked and untapped areas of opportunity within your organizations marketing efforts. This on-demand webinar will provide you with strategies, tips and tricks and tips to ensure your organization is getting the most of our your transactional emails. 5 Reasons to Order •Learn the value transactional messages can provide an organization. •Learn how to determine who should own the transactional email. •Learn how to add value to your own transactional messages. •Learn techniques to enhance your customer experience. •Learn 10 tips to keep in mind for developing successful transactional emails.

68 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What Are Transactional Emails

Types of Transactional Emails

Why Use Transactional Emails

Art vs. Science

Who Should "Own" the Transactional Email

Enhance Customer Experience

10 Tips for Successful Transactional Emails

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on August 22, 2013.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Thomas Barnhart

Brightwave Marketing

  • Account director at BrightWave Marketing
  • More than eight years of digital marketing experience with extensive background working with both B2B and B2C national brands
  • 2012 committee member of Atlanta Interactive Marketing Association Email Marketing SIG
  • Led program re-design for National Hotel and Restaurant brand leading to 400% YOY lift in revenue generated from email marketing totaling $12mm
  • Example of clients served include: Aflac, American Home Shield, Citi, Cox, Cracker Barrel, TruGreen, and Terminex
  • Can be contacted at [email protected]

Kirsten Schlau

Brightwave Marketing

  • Director of Strategic Services for BrightWave Marketing
  • Experienced hi-tech marketing leader with extensive background working with some of Atlanta’s fastest growing B2B technology and startups
  • 2012 keynote speaker at ESP User Conference
  • Graduate, Georgia State University; graduate, St. Bonaventure University
  • Can be contacted at [email protected]
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

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Product ID: 392159
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