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What You Need to Know About Commercial Co-Ventures

Learn the specific legal issues that are arising within commercial co-venture campaigns to ensure the proper problematic solution takes place.Today many companies are engaged in cause marketing, including commercial co-ventures in which a portion of the sales of their products are donated to charity. Many states have very specific requirements for conducting a commercial co-venture campaign, including contractual, advertising, and registration requirements. In this topic, you will learn what cause marketing constitutes a commercial co-venture and how to comply with the nationwide state laws. You will also learn how to identify specific legal issues that arise when contemplating a commercial co-venture campaign and practical solutions to problems. In addition, the charities have their own independent obligations when they are involved in commercial co-ventures, and you will learn the charities' responsibilities on a nationwide basis.
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Basics of Commercial Co-Ventures
  • What Is a Commercial Co-Venture as Opposed to a Paid Solicitor or Paid Fundraiser and How Does It Differ From Other Types of Cause Marketing?
  • What Are the Mandatory Contract and Advertising Requirements?
  • What Are the Registration Requirements?
The Charity's Responsibilities
  • When and Where Does a Charity Need to Be Registered?
  • What Are the Charity's Contractual and Reporting Requirements?
  • What Activities Can (and Cannot) a Charity Do to Support a Commercial Co-Venture?
Practical Applications
  • Review Sceneries to Discuss What Cause Marketing Practices Are Commercial Co-Ventures
  • Review Options for Handling Complicated Situations
  • Review Other Cause Marketing Options
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Audio & Reference Manual

  • AK CLE 1.5
     
  • Arizona CLE 1.5
     
  • CA MCLE 1.5
     
  • CT CLE 1.5
     
  • FL CLE 2.0
     
  • GA CLE 1.5
     
  • HI CLE 1.5
     
  • IL CLE 1.5
     
  • ME CLE 1.5
     
  • MO CLE 1.8
     
  • MT CLE 1.5
     
  • NJ CLE 1.8
     
  • NM CLE 1.5
     
  • NV CLE 1.5
     
  • NY CLE 1.5 including Areas of Professional Practice 1.5
     
  • UT CLE 1.5
     
  • VT CLE 1.5
     
  • WA CLE 1.5
     
  • WV MCLE 1.8
     
The CLE Code is ONLY a requirement when applying for CLE Credit in California (for participatory credit), Kansas, New Jersey or New York. Other states do not need to supply the CLE Code to apply for CLE credit.

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

  • AK CLE 1.5
     
  • Arizona CLE 1.5
     
  • CA MCLE 1.5
     
  • CT CLE 1.5
     
  • FL CLE 2.0
     
  • HI CLE 1.5
     
  • IL CLE 1.5
     
  • ME CLE 1.5
     
  • MO CLE 1.8
     
  • MT CLE 1.5
     
  • NJ CLE 1.8
     
  • NM CLE 1.5
     
  • NV CLE 1.5
     
  • NY CLE 1.5 including Areas of Professional Practice 1.5
     
  • UT CLE 1.5
     
  • VT CLE 1.5
     
  • WA CLE 1.5
     
  • WV MCLE 1.8
     
The CLE Code is ONLY a requirement when applying for CLE Credit in California (for participatory credit), Kansas, New Jersey or New York. Other states do not need to supply the CLE Code to apply for CLE credit.

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Rob Laplaca

Rob Laplaca

Verrill Dana, LLP

  • Partner in the office of Verrill Dana, LLP
  • Practice emphasizes all aspects of promotion marketing law, including cause marketing, sweepstakes and contests
  • Conducts regular seminars and workshops on numerous promotion marketing issues, including commercial co-ventures
  • Author of several publications related to the areas of promotion marketing law
  • J.D. degree, Brooklyn Law School; B.A. degree, Columbia University
  • Member of the ANA Business Marketing Association
  • Can be contacted at [email protected], 203-222-3110 or www.youmightbeawinner.com
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 401909
Published 2018
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