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Navigating the Challenges of Intellectual Property Rights and Social Media

Managing your company's rights within social media while understanding the common drawbacks that could affect your business.

Virtually every person and every company today uses some form of social media. Social media has become one of the most popular marketing tools for businesses, and many companies forego traditional advertising in favor of social media marketing. The informal nature and the ease of updating social media pages makes it easy to forget that the same are a form of commercial advertising when used by a business or to promote goods or services. This material will help you to understand and advise your clients as to how to protect their own rights in the social media environment and to avoid some of the common pitfalls when using social media.

Runtime: 88 minutes
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Overview

  • Background and Facts of Social Media
  • Overview of IP

How to Protect IP in Social Media

  • Registration Process
  • Monitoring System
  • Using Terms of Social Media Sites

How to Avoid Infringing Another's Rights and Other Pitfalls

  • Use of Trademarks/Photographs/Videos
  • Rights of Publicity
  • Other Considerations

Navigating the Ever-Evolving Area of Social Media

  • Recent Cases
  • New Developments
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on November 15, 2017.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

  • AK CLE 1.5
     
  • Arizona CLE 1.5
     
  • CA MCLE 1.5
     
  • CT CLE 1.5
     
  • GA CLE 1.5
     
  • HI CLE 1.5
     
  • IL CLE 1.5
     
  • ME CLE 1.5
     
  • MO CLE 1.8
     
  • MT CLE 1.5
     
  • NH MCLE 1.5
     
  • NJ CLE 1.8
     
  • NM CLE 1.5
     
  • NV CLE 1.5
     
  • NY CLE 1.5
     
  • OR CLE 1.5
     
  • UT CLE 1.5
     
  • VT CLE 1.5
     
  • WA CLE 1.5
     
  • WV MCLE 1.8
     
The CLE Code is ONLY a requirement when applying for CLE Credit in California (for participatory credit), Kansas, New Jersey or New York. Other states do not need to supply the CLE Code to apply for CLE credit.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Safia A. Anand

Safia A. Anand

Olshan Frome Wolosky LLP

  • Counsel in the New York office of Olshan Frome Wolosky LLP
  • Practices in the areas of Intellectual Property and Advertising, Marketing and Promotions, and has extensive experience across a broad range of industries, including fashion, cosmetics, children's products, financial services, food, restaurant, and general consumer goods
  • Participated in numerous seminars and webinars relating to social media and its legal implications
  • Author of publications related to intellectual property and social media matters (attached) http://www.insidecounsel.com/2014/12/09/legal-pitfalls-in-utilizing-intellectual-property?slreturn=1505490938
  • Named for inclusion to the New York Super Lawyers Rising Stars list, a Thomson Reuters lawyer rating service for lawyers under 40, since 2013
  • First Place, Nathan Burkan Memorial Competition, 2001
  • Member of the Association of the Bar of the City of New York
  • J.D. degree, Brooklyn Law School; B.A. degree, with honors, Lafayette College
  • Can be contacted at [email protected] or 212-451-2393
Mary L. Grieco

Mary L. Grieco

Olshan Frome Wolosky LLP

  • Partner in the New York office of Olshan Frome Wolosky LLP
  • Practice emphasizes in all aspects of Intellectual Property law and has extensive experience in domestic and international intellectual property matters and regularly advises and counsels parties concerning their intellectual property
  • A noted industry expert and has participated in numerous webinars and seminars on legal issues involving intellectual property and social media
  • Author of several client alerts and publications related to intellectual property and social media matters
  • Was named to the New York Super Lawyers list, a Thomson Reuters lawyer rating service, since 2013
  • Member of the International Trademark Association Fashion Group International
  • J.D. degree, Loyola Law School; B.A. degree, University of California, Irvine
  • Can be contacted at [email protected] or 212-451-2389
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Product ID: 399835
Published 2017
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