Stay up to date on the ever-evolving laws and regulations governing prize promotions.
Many consumers businesses are attracted to social media and mobile-based sweepstakes and contests because they present a perceived simple and fast-paced method for consumer engagement. However, in addition to the requirements of running any sweepstakes or contest, social media and mobile-based sweepstakes and contests present a number of additional challenges that may likely be overlooked by the unwary. This topic will help educate attorneys on the basics of sweepstakes and contests law, which is regulated separately in all 50 states. This material will also address the unique issues presented when running a social media or mobile-based contest or sweepstakes, including handling of user-generated content, privacy concerns, social media platform requirements, and will address the need to consider California's restrictive privacy laws, the Federal Digital Millennium Copyright Act, and the FTC Endorsement Guidelines, among other regulations.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Lottery and Gambling Laws
- Review the Elements of an Illegal Lottery
- Review Aspects of a Prize
- Review Aspects of Chance
- Review Aspects of Consideration
Games of Chance
- Review Aspects of Non-Monetary/Alternate Methods of Entry
- Review Registration and Bonding Requirements
Skill Contests
- Review Aspects of Skill
- Review Certain State Requirements
Official Rules and Advertising
- Explain Need for Official Rules
- Review Terms Needed in Official Rules
- Review Terms Needed in Advertising
Social Media and Mobile Marketing Promotions
- Review Requirements of Social Media Sites
- Law and Practical Application of User-Generated Content
- Explain Specific Issues Raised by These Promotions
Privacy
- Review Privacy Laws Concerning Social Media and Mobile Sweepstakes and Contests
- Review California's Laws
- Review Information That Can Be Captured and How
Specific Applications
- Address Specific Issues With Regard to Product Reviews, Text to Win, In-Game Contests, and Social Media Sweeps
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Credit
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on July 14, 2021.
Call 1-866-352-9540 for further credit information.
- CA MCLE 1.0
- Lorman Business Center, LLC. is a State Bar of California approved MCLE sponsor and this course qualifies for 1.0 CLE hours of participatory credit.
To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Credit
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Rob Laplaca
Verrill Dana, LLP
- Author and publisher of the blog, “You Might Be A Winner” which attains over 10,000 reads per month
- Featured speaker at numerous live and online webinars with topics ranging from sweepstakes and contests to charitable promotions
- Represents many well-known national and international brands in advertising and promotions, including Starbucks®, Disney®, Kimberly Clark®, American Eagle Outfitters®, Staples®, Constellation Brands®, and many others
- Commercial litigator with over 28 years’ experience who has tried bench and jury cases to verdict in federal and state courts, argued appeals before the Second Circuit and New York Appellate Division, and conducted arbitrations before JAMS and AAA
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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