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OnDemand Webinar

Mobile Marketing 2.0: Trends, Issues and Opportunities

Order this OnDemand Webinar and gain valuable insight into new mobile marketing strategies, trends and tactics. Discover new opportunities in mobile marketing while learning how to harness the power of mobile engagement and interaction. Understand how key issues and consumer concerns affect your strategy and learn to take advantage of location-based mobile marketing opportunities.


Runtime: 94 minutes
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What’s New

  • The 4 New P’s of Marketing
  • Local Motive
  • Relevance, Reach and Retail

How to Integrate Mobile

  • To Build or Not to Build (Mobile Web vs. App)
  • Where Mobile Fits
  • The Reality of Privacy Concerns
  • Multicultural Missteps

What’s Next

  • Mobile Payment Possibilities
  • QR Codes and Beyond
  • From Print to Digital – and Back
  • Key Mobile Measurement Metrics
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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

No credit available.

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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Ted Curtin

Ted Curtin

Synergy Events

  • Executive vice president and chief marketing officer, Synergy Events, directing business strategy and creative solutions for top consumer brands and sports properties
  • 24 years of experience spanning successful agency, corporate and entrepreneurial roles covering industries ranging from CPG, sports, banking/finance, media, mobile, entertainment, travel and tourism, publishing, and more
  • International speaker and writer of more than 50 published articles covering branding strategies, mobile marketing and social media integration
  • M.B.A. degree in marketing management, Pace University’s Lubin School of Business
  • Connect at TedCurtin.com, @TedCurtin and LinkedIn.com/in/TedCurtin
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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 389999
Published 2012
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Available in Multiple Formats

Purchase this course and learn on your schedule!