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OnDemand Course

How to Use Facebook® as an Effective Sales Tool

Cold calling is becoming less and less effective.

It has become harder than ever to reach potential customers using traditional means of communication. Phone calls are guarded by caller ID, voice mail and gatekeepers that are reluctant to allow sales related calls through to buyers and emails quickly find their way to a trash folder. With over 800 million active users Facebook® is quickly becoming the destination of most Internet users. Companies looking to develop and increase sales can use Facebook® to pinpoint and engage prospects that are most likely going to buy their products and/or services. Whether you are a social media novice or expert this on-demand webinar will give you the tools needed to attract and convert potential prospects using Facebook® overnight.

81 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Facebook®

  • Brief History of Social Media
  • Content Is King
  • Find Your Audience Online

Facebook® Pages

  • Personal Page vs. Fan Page
  • Fan Page Design and Strategy
  • Drip Irrigation Marketing

Facebook® Pay-per-Click

  • Targeting Your Audience
  • Testing Your Message
  • Conversion, Conversion, Conversion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on August 8, 2013.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

David Steel

David Steel

The Steel Method

  • Principal of The Steel Method
  • For nearly two decades, marketing visionary David Steel has taught companies how to engage customers and prospects to drive revenue
  • After founding his first company at the age of 20 and successfully growing and selling it to a Fortune 150 firm, David co-founded “Sneeze It” one of today’s fastest growing social media firms dedicated to integrating social media into an organizations sales process
  • Widely recognized for his ability to monetize social networks he has worked with national brands such as MLB and Playboy industries on developing and maintaining their social networks
  • Renowned keynote speaker, motivator, trainer, and strategist
  • Can be contacted at [email protected]
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More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 392164
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