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How to Develop an Effective Business Plan

Learn how to prepare and present a business plan.

Every business needs a business plan. In this presentation, we discuss the benefits of developing a plan, the key elements of a plan, the most common mistakes, and the keys to success. We also cover style, format, presentation, financial projections, funding basics, ways to protect yourself, and more. A great business plan is easy to read, convincing, realistic, and useful. A mediocre business plan isn't worth the paper it is printed on. Sophisticated investors, bankers, and partners ask tough questions and expect you to have the answers. We'll help you prepare for presenting your plan and handling the tough questions.

62 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Purpose of a Business Plan

Key Sections

Format and Style Considerations

The Audience

Company Overview

  • Current Status
  • Objectives

Market Analysis

  • Market Definition and Size
  • Market Segments
  • Trends
  • Competition

Products and Services

  • Production/Sourcing
  • Pricing, Delivery and Distribution

Management and Staff

Marketing and Sales

Real Estate, Equipment, Facilities

Financials

  • History
  • Assumptions
  • Projections

Investment/Use of Proceeds

Appendices and Supplementary Materials

Professional Help

Putting It All Together

How Investors Evaluate Business Plans

Presenting Your Plan

Protecting Yourself

Keys to Success

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More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on September 14, 2023.

Call 1-866-352-9540 for further credit information.

  • HR Certification Institute 1.0
     
  • This E-Learning program has been pre-approved for 1.0 (General) recertification credit hours toward aPHR®, aPHRi(TM), PHR®, PHRca®, SPHR®, GPHR®, PHRi(TM), and SPHRi(TM) recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
     
  • SHRM 1.0
     
  • Lorman Education Services is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 1.0 PDC(s) for the SHRM-CP or SHRM-SCP.
     

To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.

  • Those applying for AIA and HRCI must view 100% of the program and answer the questions following the program.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Andrew Clarke

Andrew Clarke

Ground Floor Partners

  • Advanced degrees in engineering and science
  • Worked in engineering, finance, commercial real estate, e-commerce, and consulting in a wide variety of positions, from analyst to project manager to middle management to senior executive
  • Reviewed over 500 business plans in almost every industry, from startups to multi-national corporations
  • Wrote dozens of business plans across multiple industries, including restaurants, retail stores, marketing agencies, manufacturers, construction firms, healthcare facilities, software companies, professional legal/education/healthcare associations, spas, universities, and more
  • Gave presentations and raised capital for several organizations
  • Consulted with hundreds of startups, established small businesses, and non-profits on strategy, planning, operations, market research, sales, marketing, change management, product development, pricing, and more
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
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  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 410635
Published 2023
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