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From TV to Twitter®: Working With the Media During a Crisis

Are you ready to survive a crisis – and the media attention that goes with it?In today’s media-intensive world, how leaders and other spokespersons communicate during a crisis can be just as important – sometimes even more important – than how they manage the problem itself. Whether it’s a natural disaster, accident, sensational crime or political controversy, the public and the media demand answers and information now, whether through traditional or social media channels. Managing and surviving a crisis depends on your ability to respond quickly, to communicate with authority and to demonstrate leadership. This topic, created specifically to meet your needs, covers the critical fundamentals of crisis communications. You will learn the keys to successful crisis communications, including what you need to do before a crisis strikes, as well as how to conduct effective interviews and news conferences, perform like a pro on television, deliver the perfect sound bite and prevent being misquoted.
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Today's Media Landscape and How It Affects Government Agencies
  • Competitive Pressures, New Channels, On-Demand News Cycles, Media Downsizing, Social Media Implications
The Seven Characteristics of the Savvy Spokesperson
Why You Have Only Minutes to Respond – and What Happens When You Don't
  • How Local Stories Become National Stories – in a Matter of Minutes
Preparing for the Crisis – Before It Strikes
  • Components of Crisis Communications Plans, Including Chain of Command, Roles and Responsibilities, Infrastructure and Resources, Including Social Media Monitoring
  • Importance of Crisis Communications Drills
  • Preparing Spokespeople in Advance
Managing Traditional and Social Media During a Crisis: Leadership and Credibility
  • Proactive vs. Reactive Strategies
  • Dealing With News Cycles and Deadlines
  • Developing Proper Messages: The 3 C's and P
  • Controlling the Information Flow
  • Rumor Prevention and Control
Interactive Exercise: Crisis Scenario With Five-Question Poll
On the Frontline: Serving as Spokesperson
  • Interview Techniques
  • Performing on Video
  • Dealing With Hostile Questioners
  • Conducting News Conferences
  • Special Challenges: Health and Safety-Related Crises and Terror Threats
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Audio & Reference Manual

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Brad Ritter, APR

Brad Ritter, APR

Brad Ritter Communications

  • Together with Janet Ritter, has more than four decades of media and communications experience working as journalists, corporate spokespersons, consultants and coaches
  • Trained and coached literally hundreds of executives and officials from Fortune 500 companies, government agencies, associations and small firms in the media and communications fields
  • Experience includes numerous government affiliations
  • Conducted crisis communications workshops at the International Association of Emergency Managers international conference, the Independent Cities Association (California) annual conference and the Government Finance Officers' Association national conference
  • Prepared spokespersons for interviews with such national media as CNN, ABC World News, the Wall Street Journal and the Los Angeles Times, as well as, scores of local newspapers, magazines and broadcast outlets
  • Among the five percent of public relations professionals who have earned the prestigious Accredited in Public Relations designation from the Public Relations Society of America
  • Former Florida and Ohio television reporter, anchor and producer
Janet Ritter, APR

Janet Ritter, APR

Brad Ritter Communications

  • Together with Brad Ritter, has more than four decades of media and communications experience working as journalists, corporate spokespersons, consultants and coaches
  • Trained and coached literally hundreds of executives and officials from Fortune 500 companies, government agencies, associations and small firms in the media and communications fields
  • Experience includes numerous government affiliations
  • Conducted crisis communications workshops at the International Association of Emergency Managers international conference, the Independent Cities Association (California) annual conference and the Government Finance Officers' Association national conference
  • Prepared spokespersons for interviews with such national media as CNN, ABC World News, the Wall Street Journal and the Los Angeles Times, as well as, scores of local newspapers, magazines and broadcast outlets
  • Among the five percent of public relations professionals who have earned the prestigious Accredited in Public Relations designation from the Public Relations Society of America
  • Former spokesperson for one of the nation’s largest American Automobile Association clubs
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Product ID: 400536
Published 2017
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