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Utilizing and Understanding Google® Analytics

Understand the basics of Google® Analytics and learn tips, tricks, and best practices to interpret your website.

Understand the basics of Google® Analytics and learn tips, tricks, and best practices to interpret your website. Do you need help understanding Google® Analytics? Not sure which are important and which are just nice to know? If you answered YES, this information has been designed especially for you. This topic will help businesses understand Google® Analytics. There is a lot of information within the Analytics data for your business. Google® expert, Peter Platt, from Accountable Digital, LLC will help you learn what is really important and what is nice to know. Learn how to hold your digital strategy accountable to your business goals by measuring the most important metrics for your business. Whether you want to boost sales, find more visitors or improve your mobile app, Google® Analytics has the answers and insights you need to improve your business.

Runtime: 59 minutes
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

GoogleŽ Analytics Overview

  • What Is It? What Are the Benefits? What Can You See?
  • Top Level Overview of the Key Sections (Audience, Acquisition, Behavior, Conversions)

Section by Section in Depth Review of the Data Available, Definitions and How to Interpret It

Dashboards for Quick Insights

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on March 22, 2018.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Peter Platt

Peter Platt

Accountable Digital, LLC

  • 30 year veteran of the agency business and has been involved in Internet marketing since the early 1990s
  • One of the first 100 people certified in the Google® AdWords® program in 2004
  • Experience brings together a unique combination of business development, account management, technology and strategic planning skills
  • Provides an active voice to the Internet marketing community, blogging and writing for iMedia, presenting at an array of conferences (including MediaPost and iMedia) as well as providing specific sessions on social, search and other forms of Internet marketing
  • Career highlights include: 1993, built first web site (www.dupont.com) while at Saatchi & Saatchi; 1996, purchased banner ads/microsite on hotwired.com for Eastman Kodak; 1999, ran online sweepstakes offers for NEC Technologies targeting B2B IT audiences; 2004, one of the first 100 people certified in Google® AdWords®; 2009, joined iMedia Agency Summit Advisory Board; 2010, spoke at six digital industry events; 2011, formed Accountable Digital, LLC; 2013 to current, chair for the iMedia ASPY Awards (the industry’s national awards show for online publishers)
  • Can be contacted at 585-205-8185 or [email protected]
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 401729
Published 2018
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Available in Multiple Formats

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