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Grow Your Business on Amazon® and Google® Shopping

Learn tips, tricks, and best practices in utilizing Amazon® and Google® Shopping to grow your business.

Selling on Amazon® is competitive, so you need an edge. You've experienced some success, but find managing your inventory and orders manually on Amazon® is an overwhelming task, and struggle to keep your inventory updated, items priced competitively, and orders shipped quickly. To take your business to the next level you need to leverage multi-tasking & automation software, streamline your operation, increase efficiency, and incorporate best practices into your strategy and workflow. AdWords and Google® Shopping are popular tools to drive website traffic. Each time a customer clicks on a paid ad, the retailer is paying Google® - no matter if a purchase converts or not. This topic will demonstrate how to utilize Google® Shopping more efficiently and effectively to maximize net revenue. You'll learn how to launch campaigns, best practices to avoid wasted ad spend, and about the advanced analyses available to ensure the right customer market is being targeted. This information is imperative for individuals who are looking to make the most of their advertising dollars for Google® Shopping campaigns.

Runtime: 83 minutes
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Selling on AmazonŽ

  • Competitive Pricing

- Win the Buy Box, Know Your Competition, Maintain Profitability

  • Scalability

- Improve Workflow Efficiency, Automation Advantages, Fulfillment by AmazonŽ

  • Sourcing

- Consistent Supply, Seasonality, Diversification

  • Performance and Feedback

- Meet and Exceed AmazonŽ Seller Performance Metrics

GoogleŽ Shopping

  • Getting Started

- Merchant Center Set-up, Product Feed, Conversion Tracking, Adwords

  • Best Practices - Feed Optimization

- Data Quality, Required vs. Recommended Attributes, Leveraging Product Data

  • Best Practices -Campaign Optimization

- Settings, Structure, Competitive Metrics

  • Refining Campaign Performance

- Product Images, Ad Scheduling, Device Targeting, Geo-Targeting, Demographics

  • Advanced Features

- Remarketing, Merchant Promotions, Driving In-Store Traffic

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Brennan Burns

Brennan Burns

Monsoon Inc.

  • Senior relationship manager at Monsoon Inc.
  • Manages a portfolio of 100+ ecommerce businesses, including many in Web Retailer’s Top 1000 Global Amazon® sellers
  • Conducts webinars on improving sales on Amazon®, eBay and other marketplaces - Fulfillment by Amazon® Benefits, Tips, and Taxes
  • Regular contributor to the Monsoon Inc. blog
  • Certified eBay Consultant
  • Bachelor of Science in political science, Santa Clara University
  • Can be contacted at 800-520-2294, [email protected] or https://www.linkedin.com/in/brennan-burns-9291a47
Justin Jefferson

Justin Jefferson

ROI Revolution, Inc.

  • Digital marketing strategy manager at ROI Revolution, Inc.
  • Manages a portfolio of 40+ ecommerce businesses, including many ranked in Internet Retailer’s Top 1,000 companies
  • Experience with AdWords®, Bing® Ads, Comparison Shopping Engines and Marketplaces
  • Keynote Speaker on Google® Shopping at the Sellers Conference for Online Entrepreneurs
  • Presented on advanced tactics for shopping engines and marketplaces through industry webinars and white papers
  • Certified Google® Partner – Google® AdWords and Google® Analytics
  • Bing® Ads Accredited Professional
  • Master of Arts in business management, Wake Forest University
  • Can be contacted at 919-800-4223 or [email protected]
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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 399208
Published 2016
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