Available in:

OnDemand Course

Basic SEO Ideas and Best Practices for Your Business

Learn how to develop a cohesive and comprehensive SEO strategy to maximize your organic visibility, site traffic and revenue.

Google® owns 94 percent of all searches online. The powerhouse can still make or break a brand, even with heated competition from Facebook® and Amazon®. While search engine optimization (SEO) fundamentals haven't changed significantly in more than a decade (relevant content, streamlined code and credibility factors) Google has put more emphasis on a few key areas that organizations must understand and embrace to remain relevant. Anvil Media President & Founder Kent Lewis will outline the latest SEO best practices, share SEO trends for 2021 and beyond as well as share helpful case studies and resources. Topics covered will include schema markup, voice search, link development and local search strategies. From this presentation, you will be able to develop a cohesive and comprehensive SEO strategy to maximize your organic visibility, site traffic and revenue from Google and other search engines.

58 minutes
Course Exam
Certificate of Completion
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

SEO Best Practices and Tips

  • Site Speed
  • Schema Markup
  • Link Development via PR

Content and Keyword Strategies

  • FAQs
  • Blog Posts
  • Local Search

Recent Trends in SEO

  • BERT
  • Voice Search
  • Personalization

Case Studies

  • Anvil
  • Dormify

Free Resources

  • Blog Posts and Articles
  • Cheat Sheets and White Papers
  • Ebooks and Webinars
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on February 4, 2021.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Kent Lewis

Kent Lewis

Anvil Media, Inc.

  • President and founder, Anvil Media, Inc.
  • Digital marketing including SEO, paid media advertising, organic social media and content strategy
  • Adjunct professor at Portland State University since 2000; Instructor for SCORE since 2015
  • Regular contributor to SmartBrief and Business Journals Leadership Trust
  • Member of Portland Advertising Federation, SEMpdx and IABC
  • Bachelor’s degree in business, with a marketing concentration, Western Washington University
  • Can be contacted at [email protected], or follow on Twitter @KentjLewis or connect on LinkedIn®
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 407846
Published 2021
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!