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Audio & Reference Manual

Advanced Features and Functions in Google® Analytics

You know the basics - learn more of the advanced features and functions available in Google® Analytics. Google® Analytics offers a lot of data - but how do you turn that data into insights and still have time for your regular job? In this topic we'll focus on the features of Google® Analytics that can help save you time, look at data in new ways, and gain insights on web activity that isn't tracked by default. This material is designed for users who have a good understanding of Google® Analytics and are striving to get more actionable data that can help your business. By the end of the topic, you'll have the knowledge you need to dig deeper into Analytics, customize your workspace and know which way to turn to get the data you need.


Runtime: 90 minutes
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Intro to Advanced Features

  • Dashboards
  • Goals
  • Events
  • Custom Reports
  • Ecommerce

Dashboards

  • Why Dashboards?
  • Dashboard Widgets
  • Designing Your Dashboards
  • Sharing and Email

Goals

  • Types of Goals
  • Defining Your Goals
  • Monitoring/Sharing With AdWords®

Event Tracking

  • What Are Events?
  • Types of Events
  • Events and Google® Tag Manager
  • Monitoring/Sharing Events

Custom Reports

  • When to Use Custom Reports
  • Shortcuts
  • Examples of Custom Reports

Ecommerce Basics

  • What Can You Track With Ecommerce?
  • Tracking Parameters

Recap

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on December 15, 2016.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Peter Platt

Peter Platt

Accountable Digital, LLC

  • 30 year veteran of the agency business and has been involved in Internet marketing since the early 1990s
  • One of the first 100 people certified in the Google® AdWords® program in 2004
  • Experience brings together a unique combination of business development, account management, technology and strategic planning skills
  • Provides an active voice to the Internet marketing community, blogging and writing for iMedia, presenting at an array of conferences (including MediaPost and iMedia) as well as providing specific sessions on social, search and other forms of Internet marketing
  • Career highlights include: 1993, built first web site (www.dupont.com) while at Saatchi & Saatchi; 1996, purchased banner ads/microsite on hotwired.com for Eastman Kodak; 1999, ran online sweepstakes offers for NEC Technologies targeting B2B IT audiences; 2004, one of the first 100 people certified in Google® AdWords®; 2009, joined iMedia Agency Summit Advisory Board; 2010, spoke at six digital industry events; 2011, formed Accountable Digital, LLC; 2013 to current, chair for the iMedia ASPY Awards (the industry’s national awards show for online publishers)
  • Can be contacted at 585-205-8185 or [email protected]
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Product ID: 399785
Published 2016
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