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How to Make Your FAQ Page the Ultimate Customer Resource

A great FAQ page improves the customer experience and deflects agent calls. A poorly designed FAQ page frustrates customers and forces customers to reach you though another contact channel or to go with their questions unanswered. In this OnDemand Webinar you'll get step-by-step instruction on how to develop a robust, clear, consumer-driven FAQ page that delivers a great self-service customer experience by putting the consumer's most frequently asked questions right at their fingertips.


Runtime: 80 minutes
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Best Way to Structure Your FAQ Pages

The Five Critical Steps for Developing Consumer-Driven Pages That Allow Your Customers to Help Themselves

How to Be Certain You're Presenting the Right Questions (And Answers) on Your FAQ Page

A "Pretty" FAQ Does You No Good . How to Test the Effectiveness of Your FAQ Page

Why You Always Need to Give Self-Serve Customers an Easy Option to Reach a Live Person for Help

Field Trips to Three of the Best FAQ Pages Around

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

No credit available.

MP3 Download

No credit available.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Myra Golden

Myra Golden

Myra Golden Seminars LLC

  • Runs Myra Golden Media, a customer service and public relations agency that specializes in strategic customer relations consulting designed and tailored for each client’s needs
  • Helps companies completely restore customer confidence in their brands after service failures
  • Considered one of the leading experts in customer recovery
  • Helped hundreds of organizations rethink and redesign their complaint response processes so they are positioned to retain more customers, improve customer satisfaction and increase profits
  • Designed customer recovery programs for such companies as Verizon Business, McDonald’s, Coca-Cola, National Car Rental, Michelin Tires and Frito Lay
  • Co-writer of Beyond WOW! The Service Leadership Approach to Exceptional Customer Service
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

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* For audio recordings you only pay shipping

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Product ID: 390324
Published 2012
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