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Live Webinar

90-minute live streaming program
  • May 17
  • 1:00 - 2:30 pm EST

Also available as:

OnDemand Webinar

Customer Service Best Practices for Social Media

May 17

Learn how to better utilize social media to increase customer satisfaction.

Many business owners and entrepreneurs are savvy and knowledgeable when it comes to their services and products, but are slow to implement social media platforms and technology. They're often unsure how to use them so it benefits their company and their clients (as in chatbots), or how to use it to set up credibility (as in Facebook®), or how to manage complaints that appear on social media. This topic will help close these gaps of knowledge. We'll talk about chatbots - what they are, how to set them up, and best practices for messaging. We'll also talk about how to set up and secure your Facebook® page, how to use it to spread your message, and ads. And finally, we'll cover the best course of action to take when managing online customer complaints.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Establishing Credibility on Social Media
  • Post Frequency
  • Scheduling on Your Facebook Page
  • Responsiveness
  • Facebook Ads
  • Facebook Audiences for Marketing
  • Sizing of Images for Facebook
  • Facebook 20% Text Rule
  • Set up and Security of Admins
  • Profanity Blocks
Leveraging Chatbots on Facebook
  • What Is a Chatbot?
  • How to Use Chatbots
  • How to Set up Chatbots
  • Welcome Message With Key Points
  • How to Be Transparent About Using Chatbots
  • Best Practices for Messaging
Managing Customer Complaints
  • How to Respond
  • Best Way to Resolve Offline
  • Apologize Appropriately
  • Negative Posts Are Okay
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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

No credit available.

Live Webinar Registration

  • IAAP 1.5
     
  • This course has been preapproved by the International Association of Administrative professionals for 1.5 recertification point(s).
     

Who should attend?

This live webinar is designed for customer service managers and representatives, account managers, technical and support representatives, marketing and public relations managers and administrative professionals.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Lisa Larter

Lisa Larter

Lisa Larter Consulting

  • 2017 Inductee into Alan Weiss' Million Dollar Consultant Hall of Fame
  • The host of annual Ottawa business conference for 350+ attendees
  • Author of Amazon International Bestseller, Pilot to Profit: Navigating Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing, and Sales
  • Built and sold companies and generated millions of dollars in sales
  • Founder of The Pilot Project program
  • Spoken numerous times at the eWomenNetwork International Conference and Business Expo
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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 400421
Published 2014, 2018
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