Learn sustainable marketing and sales practices to build and maintain more accelerated, predictable, and sustainable revenue performance.
The promise of digital and inbound marketing and, more recently, AI suggest a panacea for modern marketing and sales and lead generation. Yet, for many businesses, these fads don't work, and the shelf life for these "winning tactics" is short. Sustainable revenue performance comes down to a long-term commitment to a set of core marketing, sales, and customer success fundamentals. This presentation will outline the shifting sands of these no-lose tactics and why they often fail in the long term. He will introduce Revenue Architecture - a set of sustainable marketing and sales practices to build and maintain more accelerated, predictable, and sustainable revenue performance.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Shifting Sands in Today's Demand Generation and Sales
- The Promise of the Latest Tactics and Real-World Experience
Core Principles of Predictable and Sustainable Revenue Growth
- Tactics Change, but Fundamentals Remain
The 9 Dimensions of a World-Class Revenue Architecture
- Revenue Strategy
- Markets and Segments
- Valued Offerings
- GoToMarket Model
- Revenue Platform
- Brand Presence
- Revenue Technology
- Operating Model
- Revenue Programs
- Demand Generation
- Opportunity Management
- Customer Impact
Getting Traction - 7 Business Fundamentals for Success
- Leadership
- Vision
- Roles and Responsibilities
- Metrics
- Commitment
- Communications
- Culture
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on November 14, 2023.
Call 1-866-352-9540 for further credit information.
- ASA 1.0
- This program qualifies for 1.0 continuing education hour(s) towards maintaining your ASA credential. Please contact ASA for more information at [email protected]. Please retain proof of attendance in the event your CE record is audited.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
MP3 Download
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
John C. Stone, III
Revenue Architects, LLC
- Founder and president of Revenue Architects, LLC, a revenue growth methodology and services firm that helps companies onboard and personalize their revenue architecture and execute marketing and sales
- Delivers training workshops, consulting, and agency services to a range of business-to-business, professional services firms, financial advisors, and investment management firms
- Conducts regular seminars and workshops on digital marketing, social media marketing, revenue growth strategy and business development
- Published a variety of articles in the areas of marketing and sales for financial advisors and business professionals, authoring a new book on revenue architecture
- Bachelor’s degree, University of Vermont; advanced executive education certificates, Harvard Business School, and The Wharton School
- Can be contacted at [email protected]
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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