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OnDemand Webinar

Selling to the C-Suite

Get your foot through the door every time by getting noticed, making relationships and communicating value in a way the C-Suites canít resist.

Itís noisy out there. The sales process is getting more complicated as high level decision makers are better informed and getting them to notice your solutions has become more difficult with amount of information they can get from both internal and external sources.

So how do you get through to these busy decision-makers? Selling to the C-Suite has changed dramatically in recent years. In this ondemand webinar, we will cover how to get noticed, get through and get in the door, how you can leverage new and old relationships to help you along your journey and how to have more productive conversations.


Runtime: 59 minutes
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Who Is Your Target Market Ė Finding the Right Executive Who Makes the Purchasing Decision

How Do They Make Purchasing Decisions?

Leveraging Relationships to Reach the Right Execs

Preparing Your Approach

  • Hone Your USP
  • How to Clearly Communicate Value by Helping Prospects See Their Business Differently

Outreach Techniques, Email, Calling

  • Sample Email and Voicemail Techniques
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In Partnership With

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

No credit available.

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In Partnership With

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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Matthew Hudson

Rick Segel & Associates

  • President of Rick Segel & Associates
  • 26 years in sales and marketing including retail, B2B and high tech
  • Wrote four books, including Advisor Selling - the Art of Becoming a Trusted Advisor
  • Ph.D. degree in organizational behavior
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In Partnership With

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • Course Manuals
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  • White Papers and Articles
  • Sponsored Live Webinars

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  • State Specific Credit Tracker
  • Members Only Newsletter
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* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 393523
Published 2014
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Available in Multiple Formats

Purchase this course and learn on your schedule!