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Best Practices for Managing Your Online Reputation in the Hospitality Industry

In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, president and founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.


Runtime: 81 minutes
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Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Online Reputation Management (ORM) Overview

  • Landscape
  • Challenges
  • Opportunities

ORM Strategies

  • Search Engine Optimization (SEO)
  • Paid-per-Click (PPC)
  • Social Media
  • SEM Public Relations (SEM PR)

Reviews

  • Local Listings
  • Review Website
  • Location-Based Services

Tools

  • Google® Alerts
  • Social Mention
  • Hootsuite
  • Revinate

Resources

  • List of Websites
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More Program Information

Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

No credit available.

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Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Kent Lewis

Kent Lewis

Anvil Media, Inc.

  • President and founder of Anvil Media
  • In 2000, he founded Anvil Media, Inc., a digital marketing agency specializing in search engine and social media marketing for Fortune 2000 companies
  • Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company
  • Co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area SEM professional trade association
  • Speaks regularly at industry events and has been published in books and publications including Business2Community, iMedia Connection, Lockergnome, Online Marketing Connect and Portland Business Journal
  • Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop, and also tours nationwide with Online Marketing Institute as lead instructor for the Digital Marketing Essentials Workshop
  • Industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts and 2012 Marketer of the Year by American Marketing Association Oregon Chapter
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Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 388280
Published 2011
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