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Audio & Reference Manual

Digital Advertising for Banks and Financial Institutions

Digital advertising has become a significant form of advertising and consumer outreach for banks and financial institutions. This topic will help those responsible for digital advertising to understand the risks that are posed by digital advertising and the legal and regulatory frameworks that govern such advertising. It will also provide practical approaches and best practices for managing such digital advertising campaigns in real-time. This content is critical for in-house marketing and legal counsel so that they can ensure that their companies are properly managing their digital advertising activities in a reasonable and legally compliant manner.


Runtime: 86 minutes
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Digital Advertising

  • Forms of Digital Marketing
  • Objectives of Digital Marketing

- Brand Awareness

- Marketing and Market Intelligence

- Customer Experience

  • Identifying Risks

- Reputational Concerns

- Privacy and Confidential Information Concerns

- Liability Concerns

- Operational Concerns

- Legal Compliance

Legal and Regulatory Considerations

  • Understanding Applicable Laws

- FFEIC Guidance

- Regulatory Requirement

- Privacy

- IP Issues

- Advertising Laws

- National Labor Relations Act/Social Media Policies

Practical Applications and Best Practices for Managing Risk

  • Social Media Policies
  • How to Make Effective Disclosures
  • How to Respond to Consumer Feedback/Statements
  • Proper Use of Consumer Testimonials
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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Scott Pink

Scott Pink

DLA Piper LLP (US)

  • Special Counsel in the Northern California offices of DLA Piper LLP
  • Practice emphasizes all aspects of advertising and marketing law
  • Head of DLA Piper Advertising and Marketing Law Subgroup
  • Conducts regular seminars and workshops on advertising and marketing law
  • Wrote several publications related to advertising and marketing law
  • Best Lawyers of America in the area of Information Technology Law, Northern California Super Lawyer in the area of Intellectual Property Law; Best of Bar Sacramento in the area of Intellectual Property and Advertising Law
  • Member of the California and Illinois Bars
  • J.D. degree, cum laude, Harvard Law School; graduate, magna cum laude, Harvard University
  • Can be contacted at 916-930-3271 or [email protected]
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 399103
Published 2017
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