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Best Practices for Successful Event Planning

Learn how to plan events that will impress your boss by saving time and money.

Many organizations produce special events, fundraising events, and promotional events with little or no thought or planning. 90% of the mistakes in special events happen in the planning phase. Too many people assume that running an event is simple and wind up losing money and supporters. This topic will show you the basic method for planning any size event, tried and true methods that have worked hundreds of times. The method is one that anyone can learn and follow, as it emphasizes planning the event thoroughly and avoiding stupid mistakes that cost money and lose supporters. This topic is for anyone who is given the task of planning an event of any size - and who wants to do it right.

Runtime: 60 minutes
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Overview

  • Finding Your Viewpoint
  • Event Management Timeline

Where to Start

  • Client Meetings
  • Vision
  • The Important Question and How to Approach It

5 Phases of Special Events

  • Planning Phase: 90% of the Problems With Events Occur in the Planning Phase
  • Funding Phase: Securing the Funding Is Vital to Success
  • Marketing Phase: The Event Must Be Marketed to Segments of the Community
  • Staging Phase: This Is the Actual Event, I Like to Have a Production Matrix
  • Evaluation Phase: We Need an Honest Quantitative and Qualitative Assessment

Elements of a Successful Special Event

  • Select an Appropriate Venue
  • Draft a Written Plan
  • Manage the Flow of the Event
  • Create an Emotional Moment
  • Design Your Messages to Be Taken From the Event
  • Plan for Repeatability and Expandability

Summary

  • Importance of Preparation
  • Stay Consistent
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on April 26, 2017.

Call 1-866-352-9540 for further credit information.

  • IAAP 1.0
     
  • This course has been preapproved by the International Association of Administrative professionals for 1.0 recertification point(s).
     

Audio & Reference Manual

No credit available.

MP3 Download

No credit available.

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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

James P. Reber

James P. Reber

James P. Reber Fundraising Consulting & Special Event Producing Services

  • Founding executive director of James P. Reber Fundraising Consulting & Special Event Producing Services and San Jose Parks Foundation
  • More than 40 years of experience planning premier events
  • Has prepared events for numerous organizations in and outside San Jose
  • Plans events in the millions of dollars for thousands of individuals on a regular basis
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 400062
Published 2017
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