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Authorship and Semantic Markup: A Little Code Goes a Long Way

Isn't it time your blog stands out from the pack? Discover strategies to help search engines not only index your content, but understand what you're writing about.

With a short lesson and a few snippets of code, these reference materials will show you a few simple processes for implementing semantic markup to generate more impressions, clicks, and followers to any online content you write. Benefits for You - A quick history about how search engines use broad semantic markup to understand language. - How search engines currently use semantic markup to learn connections between words and predict popular search results. - Identifying different types of the most popular semantic markup. - How to use semantic markup like Schema.org to improve the visibility of content and increase traffic. - Which subject matter semantic markup impacts most and the best practices to take advantage of the opportunity.

29 minutes
Certificate of Completion
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Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Semantic Markup - What Is It?

  • Quick Definition With Screen Caps
  • Short History Lesson of Search Engines Using Broad Markup to Understand Language

Forms of Semantic Markup

  • Schema.org
  • Open Graph
  • Twitter® Cards
  • Google® Authorship

Implementation

  • Schema.org Screenshot Example
  • Open Graph Screenshot Example
  • Twitter® Card Example
  • Google® Authorship Example

Semantic Markup Results

  • Goal = Increase in Traffic, Not Ranking
  • Categorical Results by Subject
    • Authorship
    • TV Reviews
    • Product Reviews
    • Recipes
    • Article
    • Video
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on August 19, 2014.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Douglas Antkowiak

Douglas Antkowiak

The Cobalt Group

  • Search and social writer, speaker/trainer, strategist, and hands-on team manager
  • Featured as a top ten contributor to Search Engine Journal, and has been published in journals and online marketing blogs such as Conversation Marketing, Wappow and the Cobalt Automotive Marketing Blog
  • Presented with MarketingProfs University about online writing and authorship verification best practices
  • View his writing portfolio and any of his latest work on his personal blog at SocialDoug.com
  • Can be contacted on Twitter® at @SocialDoug
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

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Product ID: 392926
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