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Marketing Campaign Development: Is Crowdsourcing Right for You?

Just when social media marketing seems to be slowing down and making sense, crowdsourcing continues to grow and mature as a practice to engage thousands of customers and potential customers in innovative new ways to create high-impact marketing outcomes.

This OnDemand Webinar explores the latest trends and best practices for marketing professionals looking for an easy on-ramp to this powerful and cost effective way to maximize campaign results and business outcomes. 5 Reasons to Order: •Learn how crowdsourced marketing works •Discover the rewards of crowdsourcing •Maximize your campaign results •Discover crowdsourcing best practices and latest trends •Uncover a great way to engage thousands of new and existing customers

85 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Social Media Marketing - The Basics and Experiential Marketing

The Hockey Stick: Using Crowdsourcing to Ramp Marketing Cost-Effectively

Crowdsourced Marketing: How It Works

  • Mechanics of Crowdsourcing Campaigns
  • High Impact Case Studies
  • The Rewards
  • Potential Downsides
  • Measurement and Management

Experimenting With Crowdsourcing Campaigns: Getting Started 

Marketing Approach: Competitor and Best in Class Models

Strategy: Develop Crowdsourcing Goals Aligned With Marketing Goals

  • Develop a Social Media Marketing Strategy
  • Campaign Acceleration With Crowdsourcing
  • Cost-Reduction Strategies
  • Capturing and Using Innovation With Crowdsourcing

Establishing a Marketing Capability With Crowdsourcing

Lessons Learned and Best Practices

Conclusion and Questions

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on November 9, 2011.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Dion Hinchcliffe

Dion Hinchcliffe

Dachis Group

  • Internationally respected business strategist who works with C-level clients in the Fortune 500 and Global 2000 to develop next-generation strategies for growth, value, and counter-disruption
  • Hands-on, real world experience leading, designing, and developing large social media efforts in global firms.
  • Frequent keynote speaker at top industry conferences around the world
  • Co-wrote Web 2.0 Architectures from O’Reilly and an upcoming Wiley book on social business strategy
  • Well-known industry blogger and commentator for CBSi, ZDNet, ebizQ, InfoQ
  • Personally led more than 7,000 attendees in strategic workshops on next-generation business and technology worldwide
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More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
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  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 388167
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